# Rags Apparel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rags-apparel

- Industry: Retail
- Headquarters: Lindon, US
- Website: www.rags.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Nov 29, 2018)
- Investors on record: 1

## About

Rags Apparel, LLC specializes in children's clothing, offering a range of stylish and high-quality apparel designed for comfort and versatility, catering to families through direct online sales.Rags Apparel, LLC focuses on designing and selling children's clothing. The company is headquartered in Lindon, US. Founded by Rachel Nilsson, who previously established Rags Raches, Rags Apparel secured USD 1.5 mn in Seed funding in November 2018, led by Kickstart Capital. This funding marks the company's total capital raised to USD 1.5 mn.RAGS.com offers a diverse range of children's clothing, emphasizing high-quality and stylish apparel such as rompers, t-shirts, dresses, and joggers. Their products cater to newborns, infants, toddlers, and kids up to size 12, and also include adult-sized clothing for family matching. All items are made from premium materials, ensuring durability and comfort. Rags Apparel serves its customers primarily in the United States through its e-commerce platform, also releasing limited edition collections and seasonal items to appeal to a broader demographic.RAGS.com generates revenue through its direct-to-consumer sales model, primarily via online transactions. Customers can buy individual items, benefiting from free shipping on orders over USD 75. The company has a structured pricing plan for flagship products like the Essentials Peekabooty™ Rag Romper and infant joggers. Rags Apparel also implements promotional strategies such as email subscriptions and exclusive offers for returning customers, further enhancing their sales. Additionally, the company offers gift cards as an alternative revenue stream.In the wake of securing USD 1.5 mn in Seed funding in November 2018, Rags Apparel, LLC plans to expand its product line by introducing new offerings designed for upcoming seasons. The company aims to broaden its market presence, specifically targeting regions beyond the United States by 2023. The capital raised will support these growth initiatives, allowing the firm to enhance its product development and market reach.

## Funding rounds

- Seed, Nov 29, 2018, $1.5M — Kickstart

## Investors

- Kickstart (https://capitalatlas.ai/funds/kickstart) — Seed