# Raena RU Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/raena-ru-pte

- Industry: Consumer Products
- Headquarters: Jakarta, Indonesia
- Website: www.raenabeauty.com
- Total disclosed funding: $21M
- Latest round: Series A (Jan 12, 2022)
- Investors on record: 8

## About

Founded in 2018 by CEO Sreejita Deb and Guo Xing Lim and based in Indonesia, MyRaena offers assistance to social media influencers to launch their e-commerce brands. In 2019, Raena raised USD 1.82 million in Seed funding led by Beenext, with participation from Beenos, Strive, and other investors. As of 2019, the company partnered with influencers in Southeast Asia such as Indonesia, Vietnam, Malaysia, and Thailand, and has a following of 12 million. Raena offers a mobile application on iOS and Android. As of 2021, the company’s platform has over 1500 resellers. In 2021, Raena raised USD 9 million of Series A funding co-led by Alpha Wave Incubation and Alpha JWC Ventures, with participation from new and returning investors. 

The company partners with influencers and provides them resources to establish their own brands. Raena provides access to a list of best-selling products from Indonesia and Korea, ready-to-share content to potential customers, and shipping facilities. Raena offers over 100 beauty brands, free shipping, as well as business training, and consultation services. The company’s product portfolio includes women’s beauty and skincare products, and color cosmetics such as serums, toners, and essences. 

The company generates revenue when Raena resellers promote the beauty products on social media platforms like TikTok, Instagram or Youtube, and place orders. Raena directly ships the orders to the customers. 

In the future, Raena plans to hire a tech team to build tools that will simplify the process of managing orders and strike deals directly with manufacturers to increase the profit margin of the resellers. The company also plans on increasing the headcount from 15 to 100 along with increasing its footprint in Southeast Asian markets.

## Funding rounds

- Series A, Jan 12, 2022, $10M — PT Sumber Alfaria Trijaya Tbk, Alpha Wave Global, AC Ventures, Analog Capital
- Series A, Feb 26, 2021, $9M — Alpha Wave Global, Beenos, STRIVE, Alpha JWC Ventures, BEENEXT, AC Ventures
- Seed, Jul 24, 2019, $1.8M — Beenos, BEENEXT

## Investors

- Beenos — Seed, Series A
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Seed, Series A
- Alpha Wave Global (https://capitalatlas.ai/funds/alpha-wave-global) — Series A
- STRIVE (https://capitalatlas.ai/funds/strive) — Series A
- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Series A
- AC Ventures — Series A
- PT Sumber Alfaria Trijaya Tbk — Series A
- Analog Capital — Series A