# Raena Beauty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/raena-beauty

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.raenabeauty.com/kontak-kami/
- Total disclosed funding: $21M
- Latest round: Series A (Jan 10, 2022)
- Investors on record: 9

## About

Based in Indonesia, Raena Beauty operates as a beauty reseller platform that offers a variety of skincare and beauty products. The company was founded by Sreejita Deb.

Raena Beauty provides various skincare and beauty products to customers from brands. The company partners with social media influencers to launch their own e-commerce brands and also analyzes audience engagement of influencers' promotional posts and videos, compares it to the average engagement for their other posts, and develops a marketing strategy.

## Funding rounds

- Series A, Jan 10, 2022, $10M — Alto Partners, PT Sumber Alfaria Trijaya Tbk, Alpha Wave Global, AC Ventures
- Series A, Jul 16, 2021, $9.5M — Alpha Wave Global, Beenos, STRIVE, Alpha JWC Ventures, BEENEXT, AC Ventures, PT. Ajwcs Sinergi Dua
- Seed, Nov 5, 2020, $1.8M — Beenos, STRIVE, BEENEXT

## Investors

- Beenos — Seed, Series A
- STRIVE (https://capitalatlas.ai/funds/strive) — Seed, Series A
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Seed, Series A
- Alpha Wave Global (https://capitalatlas.ai/funds/alpha-wave-global) — Series A
- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Series A
- AC Ventures — Series A
- PT. Ajwcs Sinergi Dua — Series A
- Alto Partners (https://capitalatlas.ai/funds/alto-partners) — Series A
- PT Sumber Alfaria Trijaya Tbk — Series A