# Rael

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rael

- Industry: Consumer Products
- Headquarters: Culver City, US
- Website: www.getrael.com
- Total disclosed funding: $53M
- Latest round: Series B (Aug 17, 2021)
- Investors on record: 13

## About

Based in the US, Rael operates as a women's wellness and personal care brand offering menstrual care, skincare, intimate care, and wellness products. The company focuses on providing clean, high-performance, and holistic cycle care solutions designed to support women's health throughout every stage of their menstrual cycle.Based in Los Angeles, California, US and founded in 2017, Rael, Inc., founded by Yanghee Paik, Aness An, and Binna Won, provides menstrual care, skincare, intimate care, and wellness products for the women's health and personal care industry. The company develops clean, high-performance products inspired by Korean wellness innovation, offering holistic cycle care solutions through direct-to-consumer and retail channels.In August 2026, TowerBrook invested in Rael Inc. Rael offers a portfolio of period care products, including pads, tampons, liners, menstrual underwear, and feminine wipes, alongside skincare solutions such as pimple patches, cleansers, masks, and hormonal acne treatments. The company also provides intimate care products and dietary supplements designed to support women's health throughout every phase of the menstrual cycle.Rael generates revenue through the sale of menstrual care, skincare, intimate care, and wellness products via its e-commerce platform, subscription offerings, and online marketplaces. The company also earns revenue through retail distribution partnerships with major retailers including Target, Walmart, CVS, and Walgreens.The August 2026 investment enables Rael Inc., to expand across channels, continue product innovation, broaden its global consumer reach and distribution, and advance education around holistic cycle care.

## Funding rounds

- Series B, Aug 17, 2021, $35M — Unilever Ventures, Mirae Asset Venture Investment, Colopl Next, ST Capital, Signite, Aarden Partners, Shinsegae
- Series A, Nov 8, 2018, $18M — Pritzker Group Venture Capital, SBVA, BAM Ventures, Mirae Asset Venture Investment, GS Retail
- Seed, Aug 22, 2017 — Strong Ventures, BAM Ventures, Primer
- Seed, Dec 23, 2016 — Strong Ventures

## Investors

- Strong Ventures (https://capitalatlas.ai/funds/strong-ventures) — Seed
- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Seed, Series A
- Primer (https://capitalatlas.ai/funds/primer) — Seed
- Pritzker Group Venture Capital (https://capitalatlas.ai/funds/pritzker-group-venture-capital) — Series A
- SBVA (https://capitalatlas.ai/funds/sbva) — Series A
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series A, Series B
- GS Retail — Series A
- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series B
- Colopl Next (https://capitalatlas.ai/funds/colopl-next) — Series B
- ST Capital (https://capitalatlas.ai/funds/st-capital) — Series B
- Signite (https://capitalatlas.ai/funds/signite) — Series B
- Aarden Partners (https://capitalatlas.ai/funds/aarden-partners) — Series B
- Shinsegae — Series B