# Rae Wellness, PBC

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rae-wellness-pbc

- Industry: Healthcare
- Headquarters: Minneapolis, US
- Website: www.raewellness.co
- Total disclosed funding: $9.5M
- Latest round: Series A (Jun 4, 2021)
- Investors on record: 4

## About

Rae Wellness, based in Minneapolis, MN, is a company focused on providing accessible dietary supplements aimed at enhancing women's health and wellness through affordable, evidence-based products.Founded in 2019 by Angie Tebbe and Eric Carl, Rae Wellness specializes in dietary supplements for women's health. The company raised USD 9.5 mn in a Series A round on June 4, 2021, led by GroundForce Capital and included multiple investors. Their operations are centralized in Minneapolis, US.Rae Wellness specializes in delivering a range of affordable dietary supplements designed to enhance overall well-being, particularly for women. Their core product offerings include multivitamins, stress-relief capsules, probiotics, and digestion support products. Each supplement is formulated with evidence-based ingredients targeting specific health concerns such as digestion, hydration, and stress management, marketed primarily to health-conscious women.Rae Wellness operates a direct-to-consumer sales model through their e-commerce platform, offering individual products priced under USD 15. Customers can subscribe to monthly deliveries, promoting convenience and loyalty. All products undergo rigorous testing to ensure FDA compliance, with an emphasis on transparency and quality.Following their Series A funding of USD 9.5 mn in June 2021, Rae Wellness aims to accelerate growth in the ingestible supplement category. The funding will support new product launches and expansion into untapped markets. The company plans to solidify its position as a leading wellness brand while redefining consumer wellness models.

## Funding rounds

- Series A, Jun 4, 2021, $9.5M — GroundForce Capital, M13, Visible Ventures, Able Partners

## Investors

- GroundForce Capital (https://capitalatlas.ai/funds/groundforce-capital) — Series A
- M13 (https://capitalatlas.ai/funds/m13) — Series A
- Visible Ventures (https://capitalatlas.ai/funds/visible-ventures) — Series A
- Able Partners (https://capitalatlas.ai/funds/able-partners) — Series A