# R17

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/r17

- Industry: Software
- Headquarters: Canada
- Website: www.rumanalytics.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Jun 18, 2013)
- Investors on record: 1

## About

R17 is a digital asset positioned as a premium domain for businesses seeking to enhance their online presence in the analytics or beverage sectors, specifically targeting the rum market.R17 operates under the domain RumAnalytics.com, which serves as an online platform primarily for selling the domain name itself. The company was established in Canada and focuses on providing a unique digital brand asset. Arvis Jaundžeikars is the CEO, steering the company towards strategic growth since its inception. In June 2013, BDC Capital invested CAD 0.15 million during a SEED funding round, marking the sole investment in the company to date.RumAnalytics.com offers its premium domain name for sale at CAD 9,595, with an option for monthly payments of CAD 799.58 over 12 months. This domain is tailored for businesses aiming to establish a strong online identity in analytics or related beverage markets, attracting clients from diverse industries on a global scale.Revenue for RumAnalytics.com is generated through the direct sale of its domain name, available for outright purchase or through a financing plan. The pricing model ensures easy access for businesses aiming to establish an online presence, facilitating transactions that appeal to multiple sectors. The absence of additional services highlights a focus on straightforward domain acquisition.Looking ahead, R17 plans to leverage the CAD 0.15 million raised in June 2013 to enhance marketing strategies aimed at expanding its reach within the global domain market. Specific future initiatives include exploring new geographic markets to promote the domain, although precise regions and timelines for these expansions have yet to be disclosed.

## Funding rounds

- Seed, Jun 18, 2013, $0.1M — BDC Capital

## Investors

- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed