# R for Rabbit Baby Products Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/r-for-rabbit-baby-products-pvt

- Industry: Consumer Products
- Headquarters: Ahmedabad, India
- Website: www.rforrabbit.com
- Total disclosed funding: $32M
- Latest round: Series B (Aug 23, 2025)
- Investors on record: 3

## About

R for Rabbit Baby Products Pvt. Ltd. is an Indian company that specializes in developing high-quality baby products aimed at enhancing parental convenience and ensuring child safety and comfort.Founded in 2014 by Kinjal Popat and Kunal Popat in Ahmedabad, India, R for Rabbit Baby Products Pvt. Ltd focuses on producing innovative baby products. In August 2025, R for Rabbit Baby Products Pvt. Ltd. raised USD 27 million in series B funding co-led by new investors Filter Capital India Advisors and 3one4Capital Advisors. R for Rabbit is a prominent player in the Indian market, specializing in high-quality baby products designed to simplify parenting while ensuring safety and comfort for children. The company offers a range of core products, including baby strollers, car seats, high chairs, and various nursery furniture, all characterized by innovative designs and adherence to safety standards. Their product line addresses specific challenges faced by parents, such as convenience during transport, safety during travel, and ease of feeding, thereby enhancing the overall parenting experience. R for Rabbit has successfully built a community of over 5 million satisfied customers, primarily targeting young families across urban and semi-urban areas in India. The brand's expansion strategy includes entering international markets, aiming to cater to parents in regions such as Southeast Asia and the Middle East, where demand for safe and reliable baby products is growing.In the year 2023, R for Rabbit generated a revenue of INR 16,060,501.6, while reporting an EBITDA of INR -1,110,437.2. Their revenue model is primarily driven by direct sales to consumers, facilitated through their online store and strategic partnerships with retailers. The company engages in straightforward transactions where customers can purchase individual items, such as their flagship products like the Dream N Play Plus Baby Cot and the Jack N Jill Grand Car Seat. Each product is competitively priced to appeal to a broad demographic of parents looking for quality and safety. R for Rabbit’s pricing structure includes discounts on select products, enhancing their market appeal while maintaining a focus on quality assurance. Their business transactions exemplify a direct-to-consumer approach, allowing them to establish a strong brand loyalty while effectively managing customer relationships. In August 2025, R for Rabbit Baby Products Pvt. Ltd. raised USD 27 million in series B funding led by new investor Filter Capital India Advisors. The company plans to utilize this funding to expand its product portfolio and retail expansion. R for Rabbit is actively designing new products that cater to the evolving needs of parents, although specific release dates have not been disclosed. Additionally, the company aims to penetrate international markets, particularly in Southeast Asia and the Middle East, in the near future.

## Funding rounds

- Series B, Aug 23, 2025, $27M — 3one4Capital Advisors, Filter Capital India Advisors
- Series A, Oct 8, 2021, $5.3M — Xponentia Capital Partners

## Investors

- Xponentia Capital Partners (https://capitalatlas.ai/funds/xponentia-capital-partners) — Series A
- 3one4Capital Advisors (https://capitalatlas.ai/funds/3one4capital-advisors) — Series B
- Filter Capital India Advisors (https://capitalatlas.ai/funds/filter-capital-india-advisors) — Series B