# Qyuki Digital Media Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/qyuki-digital-media-pvt

- Industry: Internet
- Headquarters: Mumbai, India
- Website: www.qyuki.com
- Total disclosed funding: $4.4M
- Latest round: Seed (Dec 13, 2017)
- Investors on record: 1

## About

Qyuki Digital Media Pvt. Ltd. is a creator-focused new media company that excels in content commerce, specializing in music and video production, talent scouting, and original content development across various digital platforms.Founded in 2010 in Mumbai, India, Qyuki Digital Media Pvt. Ltd. operates as a prominent player in the digital media landscape. The company was established by Allah Rahman, Samir Bangara, and Shekhar Kapur, who have a background in media and entertainment. In February 2020, Qyuki raised INR 180 million in venture funding from Info Edge (India) Limited, bringing the total amount raised to INR 180 million and establishing a current company valuation of INR 3,222.23 million.Qyuki operates as a creator-focused new media company that specializes in content commerce through various digital platforms. The primary offerings include music and video production services, talent scouting, and original content creation, exemplified by their flagship initiative, ARRived, which was launched as India’s first YouTube Original. This unique program is designed to identify and promote new vocal talent, essentially bridging aspiring singers with opportunities in Bollywood. Additionally, Qyuki's Jammin platform collaborates with prominent music composers to produce original tracks featuring popular YouTube voices, while Nexa Music Lounge focuses on creating original English tracks by Indian artists, celebrating contemporary genres such as pop, rock, and hip-hop. These services primarily target the Indian market but aim to connect with global audiences through platforms like YouTube and partnerships with established brands like Rolling Stone Magazine.In 2023, Qyuki reported a revenue of INR 19,239,129.70 with an EBITDA of INR -1,211,050.70. The company's revenue model is structured around several key initiatives which include collaborative partnerships, content monetization, and performance-related income. The company engages in direct-to-consumer transactions through its platforms such as ARRived and Jammin, where users may pay for access to exclusive content or participate in talent competitions. Additionally, revenue is generated through arrangements with brands seeking promotional opportunities within their digital content, as well as through streaming royalties from original tracks produced for various media. The business is positioned to capitalize on both B2B and B2C relationships, creating a diverse revenue stream anchored in high-profile collaborations and innovative content delivery.Qyuki plans to leverage its recent funding of INR 180 million raised in February 2020 to enhance its product offerings and expand its market reach. The company is working on launching new initiatives within its existing platforms, focusing on enhancing user engagement and monetization strategies. Moreover, Qyuki aims to establish a presence in international markets, targeting regions such as North America and Europe by the end of 2023, to broaden its audience base and capitalize on global digital media trends.

## Funding rounds

- Seed, Dec 13, 2017, $4.4M — Blume Ventures

## Investors

- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Seed