# Quizlet

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/quizlet

- Industry: Education/Training
- Headquarters: San Francisco, US
- Website: www.quizlet.com
- Total disclosed funding: $57M
- Latest round: Series C (Apr 20, 2020)
- Investors on record: 7

## About

Founded in 2005 and based in San Francisco, CA, Quizlet Inc. is an educational technology company providing interactive study tools that enhance learning experiences for students and teachers through customizable flashcards, practice tests, and a range of study activities. Founded by Dave Margulius, Quizlet Inc. has raised a total of USD 57.05 million across 3 rounds of funding. In April 2020, Quizlet Inc. raised USD 25.05 million in series C funding led by General Atlantic, with participation from Industry Ventures. As of 2020, the company was valued at USD 1.12 billion. Quizlet’s primary offerings include interactive study tools such as flashcards, practice tests, and various study activities designed to facilitate personalized learning experiences. Users can create custom flashcards or access a vast library of pre-made sets developed by educators and experts. The tools are available via a free mobile application, allowing students and teachers to study anytime and anywhere. Quizlet Inc. also enables users to transform educational materials like slides and notes into interactive aids, serving a target audience that spans multiple educational levels across markets including the United States, Canada, the United Kingdom, Australia, and several European countries. Quizlet Inc. generates revenue primarily through subscription-based models, particularly its premium service, Quizlet Plus. This subscription offers advanced features such as personalized study sessions and additional study modes while maintaining free access to essential tools for a broad user base. The revenue structure is designed to cater to individual students as well as educational institutions, with pricing plans ensuring accessibility and engagement across diverse client needs. The company plans to use the funding from April 2020 to continue product development, strengthen its data science and machine learning capabilities, and support strategic expansion.

## Funding rounds

- Series C, Apr 20, 2020, $25M — General Atlantic, Industry Ventures
- Series B, Jan 29, 2018, $20M — Altos Ventures, Union Square Ventures, Icon Ventures, Costanoa Ventures, OWL Ventures
- Series A, Oct 9, 2015, $12M — Altos Ventures, Union Square Ventures, Costanoa Ventures, OWL Ventures

## Investors

- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Series A, Series B
- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B
- Costanoa Ventures (https://capitalatlas.ai/funds/costanoa-ventures) — Series A, Series B
- OWL Ventures (https://capitalatlas.ai/funds/owl-ventures) — Series A, Series B
- Icon Ventures (https://capitalatlas.ai/funds/icon-ventures) — Series B
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series C
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series C