# Quirk Money

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/quirk-money

- Industry: Software
- Headquarters: London, UK
- Website: www.quirk.money
- Total disclosed funding: $0.4M
- Latest round: Seed (Dec 18, 2020)
- Investors on record: 1

## About

Quirk Money Ltd is an innovative company focused on enhancing financial literacy through a unique personality test that aids users in understanding their financial behaviors and making informed money management decisions.Founded in 2018 and headquartered in London, UK, Quirk Money Ltd specializes in offering a personality assessment that helps users identify their financial personas. The company has engaged in one funding deal, raising GBP 279,983 in Seed funding led by SFC Capital on December 18, 2020, valuing the firm at GBP 1.464 million post-money. The founding team includes Ansh Kesharwani, Nafeesa Jafferjee, and Nikos Melachrinos, with Ansh Kesharwani serving as CEO.Quirk primarily offers a unique personality test designed to help users better understand their financial behaviors and money management styles. This core offering enables users to identify their financial personas, leading to more informed and personalized decisions regarding their finances. The test provides insights into various spending categories and encourages users to align their financial habits with their personal goals, such as social engagements or creative pursuits. Additionally, Quirk includes educational resources, such as beginner guides on investing, student loans, and mortgages, targeting individuals seeking to improve their financial literacy. Their products and services cater to a diverse clientele, including young professionals, students, and families across markets in North America and Europe.Quirk generates revenue through a direct-to-consumer model, offering its personality assessment test for free while monetizing through additional services and educational content. Clients engage with the platform to access expert tips and resources that enhance their understanding of financial management, which may include premium content or personalized consultations. The revenue model is supported by a subscription-based structure for ongoing access to advanced features or tailored financial advice. Specific pricing plans are not disclosed; however, the emphasis on user engagement and retention suggests a strategy aimed at building long-term relationships with customers seeking to improve their financial decision-making capabilities.In December 2020, Quirk Money Ltd raised GBP 279,983 in Seed funding led by new investor Startup Funding Club, with participation from individual investors. The funding values Quirk Money Ltd at GBP 1.46 million post-money. Future growth initiatives include the design and launch of new products aimed at enhancing user engagement and financial literacy. The company is also planning to expand its market reach into additional regions across Europe and North America by late 2023, utilizing recent funding to support these efforts.

## Funding rounds

- Seed, Dec 18, 2020, $0.4M — SFC Capital

## Investors

- SFC Capital (https://capitalatlas.ai/funds/sfc-capital) — Seed