# Quell

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/quell

- Industry: Software
- Headquarters: London, UK
- Website: www.quell.tech
- Total disclosed funding: $13M
- Latest round: Series A (Feb 20, 2023)
- Investors on record: 5

## About

Quell Inc is a technology company that integrates fitness into gaming through a virtual reality platform, providing immersive and adaptive exercise experiences for users.Founded in 2020, Quell Inc operates out of London, UK, specializing in interactive fitness solutions. The company was co-founded by Cameron Brookhouse, Doug Stidolph, Lorenzo Spreafico, Martin Tweedie, Peter Woo, and Ryan Frazier. Quell has secured a total of USD 10.00 mn through its funding efforts, with the latest round being a Series A financing led by Tencent Investment on February 20, 2023, which included other investors like Heartcore Capital, Khosla Ventures, and Social Impact Capital.Quell specializes in integrating fitness with gaming through its flagship product, a virtual reality (VR) platform designed to deliver immersive exercise experiences. The core offering allows users to engage in high-octane games like "Shardfall," where players battle enemies and navigate obstacles while simultaneously achieving a full-body workout. The system is tailored to individual fitness levels, adapting in real-time to optimize performance and engagement. Quell's customer base primarily includes fitness enthusiasts, gamers, and families seeking innovative methods to achieve health goals. The platform is marketed primarily in North America and Europe, targeting both B2C consumers and fitness-conscious individuals looking for a gamified approach to exercise.Quell generates revenue through a subscription model that allows users to access its gaming and fitness platform. Customers typically subscribe to monthly or annual plans that provide unlimited access to a range of workout games and analytics features. In addition, Quell offers in-app purchases for additional game content, custom gear, and rewards that enhance the gaming experience. Transactions are directly conducted between Quell and its consumers, facilitating seamless access to its innovative fitness solutions. The flagship VR games and associated fitness functionalities contribute significantly to Quell's revenue stream, attracting a diverse clientele eager to combine entertainment with physical activity.In February 2023, Quell Inc raised USD 10.00 mn in Series A funding led by returning investor Tencent Investment, with participation from other returning investors Heartcore Capital, Khosla Ventures, Social Impact Capital, and individual investors. The company plans to utilize this funding to upscale its flagship game, Shardfall, and to expand its video game library, thereby enhancing its product offerings. Quell is also exploring opportunities to enter new markets across Asia and further develop its presence in Europe by the end of 2024.

## Funding rounds

- Series A, Feb 20, 2023, $10M — Khosla Ventures, Heartcore Capital, Tencent Investment, Social Impact Capital
- Seed, Dec 7, 2020, $3M — Khosla Ventures, Heartcore Capital, Tencent Investment, JamJar Investments, Social Impact Capital

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed, Series A
- Heartcore Capital (https://capitalatlas.ai/funds/heartcore-capital) — Seed, Series A
- Tencent Investment — Seed, Series A
- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Seed
- Social Impact Capital (https://capitalatlas.ai/funds/social-impact-capital) — Seed, Series A