# Quantum Metric

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/quantum-metric

- Industry: Software
- Headquarters: Colorado Springs, US
- Website: www.quantummetric.com
- Total disclosed funding: $226M
- Latest round: Series B (Jan 7, 2021)
- Investors on record: 2

## About

Quantum Metric, Inc. offers a digital analytics platform that empowers businesses with real-time insights into customer behavior across web and mobile channels, facilitating enhanced user experiences and conversion optimization.Founded in 2015 in Colorado Springs, US, Quantum Metric, Inc. specializes in digital analytics solutions. The company has undergone no significant pivots in its business strategy. It has completed four funding rounds, with the most recent being a Series B round on January 7, 2021, raising USD 200.00 mn, led by Insight Partners with participation from Uncorrelated Ventures. This funding round brings the total amount raised to USD 200.00 mn and values the company at USD 955.11 mn. The founders, Mario Ciabarra and Ro Lujan, continue to lead the company as CEOs, with Mario Ciabarra having a history in entrepreneurship.Quantum Metric provides a digital analytics platform designed to enhance the understanding of customer behavior across web and mobile channels. Core offerings include advanced data collection, real-time insight generation, and action-oriented analytics, allowing businesses to identify and rectify friction points in the customer journey. The platform's flagship feature, Felix AI, utilizes generative AI to summarize session data and pinpoint user struggles, facilitating immediate enhancements to user experiences. Quantum Metric serves a diverse clientele, including retailers such as Lululemon and travel companies like Korean Air, optimizing their digital interfaces and improving conversion rates across North America, Europe, and Asia.Quantum Metric generates revenue via a subscription-based model, offering tiered plans for access to its analytical tools and services. This structure accommodates companies of varying sizes based on specific requirements and scale. Through partnerships with enterprises in sectors like travel and retail, Quantum Metric fosters a transactional environment focused on delivering measurable insights while driving operational efficiency. Clients frequently engage in business transactions encompassing onboarding, continuous data analytics support, and strategic consulting to maximize platform capabilities.Following the Series B funding in January 2021, Quantum Metric, Inc. plans to utilize the USD 200.00 mn to enhance its platform features and functionality and invest in its product and support teams. The company is focused on expanding its offerings with new product developments, although specific launch dates have yet to be detailed. Additionally, plans to enter new markets and geographic regions are underway, with a focus on expanding its presence in North America, Europe, and Asia, aiming for broader industry adoption in sectors such as retail and healthcare.

## Funding rounds

- Series B, Jan 7, 2021, $200M — Insight Partners, Uncorrelated Ventures
- Series A, Sep 18, 2018, $26M — Insight Partners

## Investors

- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A, Series B
- Uncorrelated Ventures (https://capitalatlas.ai/funds/uncorrelated-ventures) — Series B