# Qloo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/qloo

- Industry: Internet
- Headquarters: New York, US
- Website: www.qloo.com/
- Total disclosed funding: $46M
- Latest round: Series C (Feb 21, 2024)
- Investors on record: 4

## About

Founded in 2012 by Alex Elias and Jay Alger, and based in New York, US, Qloo Inc. operates as a cultural discovery platform that provides an AI-powered platform to decode consumer preferences. In July 2024, Qloo Inc. raised USD 20 million in growth capital funding from investor Bluestone Equity Partners. The platform is used by firms in sectors like media, technology, retail, and travel, including brands like Netflix, Michelin Guide, Universal Music Group, Pepsico, etc., to improve business strategies and customer experiences.

The firm’s services include a privacy-focused API that predicts and catalogs consumer tastes across various categories, including music, film, fashion, and travel. The API supports recommendation systems, geospatial analysis, and heatmaps to offer insights into consumer behavior and preferences. Qloo's technology enables companies to enhance product development, media buying, and consumer engagement by leveraging a vast database of cultural entities and taste signals. 

The company intends to use the July 2024 funding to expand into new markets and release a more non-technical self-service interface.

## Funding rounds

- Series C, Feb 21, 2024, $25M — AXA Venture Partners, Moderne Ventures, Eldridge Industries, AI Ventures
- Series B, Aug 23, 2022, $15M — AXA Venture Partners, Eldridge Industries
- Series B, Jul 12, 2017, $6.5M — AXA Venture Partners

## Investors

- AXA Venture Partners (https://capitalatlas.ai/funds/axa-venture-partners) — Series B, Series C
- Eldridge Industries (https://capitalatlas.ai/funds/eldridge-industries) — Series B, Series C
- Moderne Ventures (https://capitalatlas.ai/funds/moderne-ventures) — Series C
- AI Ventures — Series C