# Pursuit Markets

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pursuit-markets

- Industry: Software
- Headquarters: Ann Arbor, US
- Website: www.pursuit.us
- Total disclosed funding: $22M
- Latest round: Series A (Nov 30, 2025)
- Investors on record: 1

## About

Based in Ann Arbor, US, founded in 2023, Pursuit Markets Inc delivers solutions for the public sector. The company was co-founded by Mike Vichich (CEO as of 2026) and Brandon Max. In November 2025, Pursuit Markets Inc raised USD 22 million in series A funding led by Builders VC.

Pursuit offers a comprehensive platform specifically designed for the public sector, enabling clients to identify and secure government deals long before Requests for Proposals (RFPs) are issued. The core solution leverages advanced data analytics to automate the discovery of potential public sector contracts across over 110,000 entities, each with distinct procurement processes and budget cycles. By providing critical insights into council meetings, budget documentation, and RFP postings, Pursuit equips organizations with the intelligence necessary to respond timely to emerging opportunities. Their tools are tailored for diverse roles within sales, marketing, and customer success teams, ensuring that every user can effectively utilize the available data to improve their strategies. The platform is primarily utilized by public sector demand generation teams across the United States, Canada, and other regions where governmental entities operate, facilitating a targeted approach to gaining relevant business intelligence.

Pursuit operates on a consumption-based pricing model, allowing clients to pay only for the services utilized. This pricing structure is designed to accommodate various client needs, ranging from subscription fees for access to its core platform to transaction-based pricing for specific services such as signal detection and outbound sales support. The platform’s features enable organizations to engage in B2B transactions effectively, streamlining their customer acquisition strategies through automated alerts and prioritized outreach lists. Clients benefit from tailor-made plans that cater to their unique procurement timelines and operational requirements, fostering a productive relationship that enhances sales pipelines and accelerates revenue generation within the public sector market.

The company plans to use the November 2025 funding to accelerate its operations and support its business growth.

## Funding rounds

- Series A, Nov 30, 2025, $22M — Builders VC

## Investors

- Builders VC (https://capitalatlas.ai/funds/builders-vc) — Series A