# Purplle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/purplle

- Industry: Consumer Products
- Headquarters: Mumbai, India
- Website: www.purplle.com
- Total disclosed funding: $397M
- Latest round: Series F (Oct 14, 2024)
- Investors on record: 21

## About

Purplle is an Indian online marketplace specializing in beauty and cosmetic products, providing a wide range of items from skincare to wellness, catering to a diverse consumer base within the beauty industry.Founded in 2012, Purplle operates as an online platform focused on beauty and personal care products. The company is headquartered in Mumbai, India, and was co-founded by Anurag Neema, Manish Taneja, Rahul Dash, Saagar Varma, and Suyash Katyayani. The latest funding round, which occurred in March 2025, raised INR 998.8 million and is aimed at supporting the growth of its operations and platform. Purplle has successfully completed a total of 28 deals to date.Purplle.com operates as an online marketplace specializing in beauty and cosmetic products, primarily serving the Indian market. The offerings include skincare, makeup, hair care, personal care, and wellness products, featuring items like facial cleansers, moisturizers, lip care, and hair styling tools. The platform is designed to cater to beauty-conscious consumers across various demographics, focusing on providing high-quality products from both well-known and emerging brands.In the most recent fiscal year 2023, Purplle generated a revenue of INR 59,179,232.2. The company's e-commerce platform allows customers to purchase beauty products directly online, featuring a dynamic pricing structure that accommodates a wide range of consumer needs. The offerings include popular brands, contributing to customer retention through exclusive promotions and loyalty benefits.In March 2025, Purplle raised INR 998.8 million in venture funding from Manash Lifestyle Private Limited to enhance its operations and platform growth. The company plans to introduce new product lines and explore potential expansions into different markets, although specific regions and product launch dates have yet to be detailed. This funding will be crucial in supporting these upcoming initiatives.

## Funding rounds

- Series F, Oct 14, 2024, $59M — Abu Dhabi Investment Authority, Premji Invest, Blume Ventures, Sharrp Ventures
- Series E, Jul 7, 2022, $25M — Blume Ventures, PremjiInvest, Kedaara Capital, Paramark Ventures
- Series D, Jan 22, 2022, $34M — Hong Shan, Blume Ventures
- Series D, Oct 30, 2021, $107M — Hong Shan, Premji Invest, Blume Ventures, Kedaara Capital
- Series E, Oct 29, 2021, $74M — Hong Shan, Blume Ventures, Kedaara Capital
- Series D, Mar 22, 2021, $45M — Hong Shan, Blume Ventures, JSW Ventures, Verlinvest
- Series C, Jan 11, 2021, $0.9M — Spring Marketing Capital
- Series C, Jan 9, 2020, $8M — Blume Ventures, IvyCap Ventures Group, JSW Ventures, Verlinvest
- Series C, Dec 6, 2019, $27M — Goldman Sachs Asset Management, Blume Ventures, IvyCap Ventures Group, JSW Ventures
- Series B, May 31, 2019, $4.8M — IndigoEdge Management Consultancy, Blume Ventures, IvyCap Ventures Group, JSW Ventures
- Series B, Aug 28, 2018, $3.1M — Blume Ventures, IvyCap Ventures Group, JSW Ventures, NB Ventures
- Series A, Dec 22, 2017, $1.5M — IvyCap Ventures Group, JSW Ventures, NB Ventures
- Series A, Aug 3, 2017, $0.5M — Mountain Pine Capital, Suncoast Investments
- Series A, Feb 17, 2017, $1M — JSW Ventures, NB Ventures, Vistra ITCL
- Series A, May 24, 2016, $1.1M — Blume Ventures, IvyCap Ventures Group, JSW Ventures
- Series A, Dec 11, 2015, $0.8M — Blume Ventures, IvyCap Ventures Group, Faktory Ventures
- Series A, Nov 25, 2014, $2.7M — IvyCap Ventures Group
- Seed, Oct 25, 2013, $0.6M — Mumbai Angels, Blume Ventures, The Chennai Angels

## Investors

- Mumbai Angels (https://capitalatlas.ai/funds/mumbai-angels) — Seed
- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Seed, Series A, Series B, Series C, Series D, Series E, Series F
- The Chennai Angels (https://capitalatlas.ai/funds/the-chennai-angels) — Seed
- IvyCap Ventures Group (https://capitalatlas.ai/funds/ivycap-ventures-group) — Series A, Series B, Series C
- Faktory Ventures (https://capitalatlas.ai/funds/faktory-ventures) — Series A
- JSW Ventures (https://capitalatlas.ai/funds/jsw-ventures) — Series A, Series B, Series C, Series D
- NB Ventures (https://capitalatlas.ai/funds/nb-ventures) — Series A, Series B
- Vistra ITCL — Series A
- Mountain Pine Capital (https://capitalatlas.ai/funds/mountain-pine-capital) — Series A
- Suncoast Investments — Series A
- IndigoEdge Management Consultancy — Series B
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C
- Verlinvest — Series C, Series D
- Spring Marketing Capital (https://capitalatlas.ai/funds/spring-marketing-capital) — Series C
- Hong Shan — Series D, Series E
- Kedaara Capital (https://capitalatlas.ai/funds/kedaara-capital) — Series E, Series D
- Premji Invest — Series D, Series F
- PremjiInvest (https://capitalatlas.ai/funds/premjiinvest) — Series E
- Paramark Ventures (https://capitalatlas.ai/funds/paramark-ventures) — Series E
- Abu Dhabi Investment Authority — Series F
- Sharrp Ventures — Series F