# Purplelabs Healthcare

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/purplelabs-healthcare

- Industry: Food
- Headquarters: Seoul, South Korea
- Website: www.serybox.com
- Latest round: Seed (Jan 17, 2019)
- Investors on record: 1

## About

Based in South Korea, Purplelabs Healthcare Inc. specializes in developing and marketing dietary supplements aimed at promoting healthy weight management and overall wellness for health-conscious consumers.Purplelabs Healthcare Inc. was founded in 2018 and operates from Seoul, South Korea. The company focuses on dietary supplements and has completed two deals, with the latest funding round occurring on December 28, 2021, raising KRW 20 billion from investors including Fursys Inc. and Kolmar BNH. The founder, Jong-ha Jeon, has a history of entrepreneurship, although specific details about prior ventures are not available. The total amount raised by the company is KRW 20 billion, which aligns with the latest funding round, resulting in a current company valuation of KRW 105,725.386 million.SERY BOX, known as the "Diet Obsession Research Institute," offers a variety of dietary supplements designed to aid in weight management and enhance overall wellness. Its core offerings include enzymatic aids for carbohydrate digestion, daily cleansing supplements, and specialized formulations for fat metabolism and energy enhancement. Targeting health-conscious consumers, SERY BOX products are marketed in regions such as the United States, Germany, and Europe, emphasizing efficacy and safety based on thorough research and customer feedback.In the most recent fiscal year, 2024, SERY BOX reported revenue of KRW 18,209,994.5 and an EBITDA of KRW 282,754.8. The revenue model is primarily based on direct-to-consumer sales through the company's official platform, including one-time purchases and bundled offers. Pricing for flagship products ranges from KRW 35,000 to KRW 79,000, reflecting the premium nature of these health supplements. The company also encourages customer loyalty through referral programs incentivizing recommendations to new customers.Following the KRW 20 billion funding round on December 28, 2021, Purplelabs Healthcare Inc. plans to utilize these resources to expand its offline store presence and accelerate its transition to digital commerce. Upcoming initiatives include launching new dietary products aimed at enhancing their market share in health supplements. The company is also targeting expansions into additional markets over the next few years, with specific details on geographic regions and timelines to be outlined as strategies are finalized.

## Funding rounds

- Seed, Jan 17, 2019 — Spring Camp

## Investors

- Spring Camp (https://capitalatlas.ai/funds/spring-camp) — Seed