# PurpleBricks Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/purplebricks-group

- Industry: Internet
- Headquarters: Birmingham, UK
- Website: www.purplebricks.com
- Total disclosed funding: $13M
- Latest round: Series A (Aug 18, 2014)
- Investors on record: 2

## About

PurpleBricks Group Plc, based in the UK, operates as an innovative online estate agent, revolutionizing property sales and lettings with a digital-first approach that eliminates traditional agent fees.PurpleBricks Group Plc is an online estate agency that facilitates property sales and lettings. Founded in 2012 in Birmingham, UK, by Alexander Gosling, David Shepherd, and Sam Khorramian, the company has undergone strategic shifts to improve its digital platform. Sam Mitchell currently serves as the CEO. PurpleBricks raised GBP 58 million in an IPO on the AIM in December 2015, and recently completed a TRADE SALE for GBP 43.7 mn, totaling GBP 43.7 mn raised.Purplebricks provides a range of online estate agency services designed to simplify property transactions for homeowners in Great Britain. Their platform features various selling packages, including a Free package that offers an expert valuation and property listing, alongside options for enhanced services like professional photography. This tiered service model allows customers to select the features they need, catering to individual sellers and landlords without traditional estate agent fees.In 2022, PurpleBricks reported a revenue of GBP 95,133,957.8 and an EBITDA of GBP -38,325,394.4, generating income mainly from service fees tied to their tiered selling packages, which provide clear pricing structures for clients looking to streamline their property transactions.PurpleBricks aims to enhance its advertising and marketing strategies while investing in technology and software development post-acquisition by Strike Ltd. in May 2023. Funding will support growth initiatives, including the acceleration of its U.S. division and potential expansion into other international markets. With backing from Axel Springer SE, which has increased its stake in the company, PurpleBricks is positioned to adapt and scale its offerings.

## Funding rounds

- Series A, Aug 18, 2014, $13M — DN Capital, Woodford Patient Capital Trust
- Seed, Mar 17, 2014 — DN Capital

## Investors

- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Seed, Series A
- Woodford Patient Capital Trust — Series A