# PurpleAI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/purpleai

- Industry: Healthcare IT
- Headquarters: Seoul, South Korea
- Website: www.purple-ai.co/
- Total disclosed funding: $2.4M
- Latest round: Series A (Sep 29, 2026)
- Investors on record: 3

## About

PurpleAI Inc. offers sophisticated artificial intelligence solutions that enhance business operations and customer engagement across diverse industries, leveraging cutting-edge technologies for automation and analytics. PurpleAI Inc. is focused on delivering advanced AI solutions designed to optimize business processes. Founded in 2024 in Seoul, South Korea, the company has completed 2 deals to date. The most recent funding round occurred on September 28, 2026, where they raised KRW 3.3 billion from investors including Taurus Partners, Korea Credit Guarantee Fund, and Murex Partners. The company is led by the founder and CEO Byeong-jun Park.

Purple AI specializes in providing advanced artificial intelligence solutions designed to optimize business operations and enhance customer engagement. Their core offerings include a suite of AI-driven tools that leverage machine learning and natural language processing to automate customer service interactions, analyze consumer behavior, and facilitate decision-making processes. These products cater to various industries, including retail, healthcare, and finance, focusing on improving efficiency and reducing operational costs. The customer base includes mid-sized to large enterprises across North America and Europe, specifically targeting clients seeking to integrate innovative technology into their workflows. Purple AI's solutions have been released in recent years, reflecting its commitment to staying at the forefront of AI advancements.

Revenue generation at Purple AI primarily occurs through subscription-based models and partnerships with enterprise clients. The company offers tiered subscription plans that enable businesses to access their suite of AI tools based on specific needs and usage levels. Clients typically engage with Purple AI through direct contracts, which outline the terms of service, including pricing structures tied to the number of users and the volume of transactions processed. Flagship products are positioned to attract companies looking for comprehensive AI solutions that can be seamlessly integrated into existing systems, ensuring robust relationships with clients for recurring revenue through ongoing support and product updates.

The company plans to use the September 2026 funding to support international expansion and bring follow-up products to market.

## Funding rounds

- Series A, Sep 29, 2026, $2.4M — Murex Partners, Korea Credit Guarantee Fund, Taurus Partners

## Investors

- Murex Partners (https://capitalatlas.ai/funds/murex-partners) — Series A
- Korea Credit Guarantee Fund — Series A
- Taurus Partners (https://capitalatlas.ai/funds/taurus-partners) — Series A