# Purple Style Labs Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/purple-style-labs-private

- Industry: Retail
- Headquarters: Mumbai, India
- Website: www.purplestylelabs.com
- Total disclosed funding: $44M
- Latest round: Series E (Nov 15, 2024)
- Investors on record: 38

## About

Based in Mumbai, India, Purple Style Labs Private Limited is a luxury fashion house curating exceptional Indian brands, offering unique apparel and lifestyle products through both online and offline channels.Purple Style Labs is a luxury fashion company that focuses on promoting a variety of Indian fashion brands. Founded in 2015 and headquartered in Mumbai, India, it has successfully completed 11 deals to date, with the most recent funding round being a Series E, raising USD 40.00 mn on March 13, 2025. The company was founded by Abhishek Agarwal, who has a background in fashion entrepreneurship. It has not undergone significant pivots or changes in business operations.Purple Style Labs (PSL) is a premier luxury fashion house that specializes in curating and promoting a diverse range of exceptional Indian fashion brands. The company operates both online and offline, creating distinctive shopping experiences that cater to a global clientele. PSL's core offerings include a selection of high-end apparel, accessories, and lifestyle products from renowned Indian designers, which are strategically positioned in luxury markets such as the United States, Europe, and the Middle East.In the most recent year 2022, Purple Style Labs reported a revenue of USD 23.44 mn, with an EBITDA of USD -5.98 mn. The company generates revenue through a combination of direct-to-consumer sales and partnerships with retailers and wholesalers, enhancing its market reach and diversifying its product portfolio.In March 2025, Purple Style Labs Private Limited raised USD 40.00 mn in Series E funding, co-led by Sageone Investment Managers LLP, Alchemy Capital Management, Bajaj Holdings & Investment, and Minerva Ventures Fund. This funding will be used to support the company's expansion into both domestic and international markets while enhancing its omnichannel capabilities. Specific targets for market expansion include enhancing its presence in key global luxury markets, with new product lines expected to launch in the upcoming year.

## Funding rounds

- Series E, Nov 15, 2024, $16M — IndiaCo, Singularity AMC, Minerva Ventures, Sensara India Pvt Ltd, Alchemy Capital Management, Bajaj Holdings & Investment, LC Nueva Capital, Pidilite Family Office, Sageone Investment Managers, S Four Capital, Signet family office, Ramrod Advisors LLP, Lansdowne Investments Private Limited, GMB Entertainment, Rupa Family Office, Kiran Gems Family Office, Sopariwala Exports, Kemfin Family Office, Cordelia Family Trust, Weikfield Family Office, Salil Taneja Family Office, PKM Capital, Veloce Opportunities Fund
- Series D, Jul 5, 2023, $3.7M — Signet, Singularity Growth Opportunities Fund, Pidilite Family Office
- Series C, Apr 13, 2023, $14M — ValueQuest Capital, Astarc Ventures, Enablers, Singularity Growth Opportunities Fund, ScaleFund
- Series B, Jul 29, 2019, $10M — Augment Ventures, Astarc Ventures, Vistara Growth, Touchstone Ventures, NB Ventures, Yuj Ventures, RMG Holdings, LLC
- Seed, Oct 9, 2015, $0.5M — Augment Ventures, Calcutta Angels, Lets Venture Technologies Private Limited, Operator VC

## Investors

- Augment Ventures (https://capitalatlas.ai/funds/augment-ventures) — Seed, Series B
- Calcutta Angels — Seed
- Lets Venture Technologies Private Limited — Seed
- Operator VC — Seed
- Astarc Ventures (https://capitalatlas.ai/funds/astarc-ventures) — Series B, Series C
- Vistara Growth — Series B
- Touchstone Ventures — Series B
- NB Ventures (https://capitalatlas.ai/funds/nb-ventures) — Series B
- Yuj Ventures (https://capitalatlas.ai/funds/yuj-ventures) — Series B
- RMG Holdings, LLC — Series B
- ValueQuest Capital — Series C
- Enablers (https://capitalatlas.ai/funds/enablers) — Series C
- Singularity Growth Opportunities Fund — Series C, Series D
- ScaleFund (https://capitalatlas.ai/funds/scalefund) — Series C
- Signet (https://capitalatlas.ai/funds/signet) — Series D
- Pidilite Family Office — Series D, Series E
- IndiaCo (https://capitalatlas.ai/funds/indiaco) — Series E
- Singularity AMC (https://capitalatlas.ai/funds/singularity-amc) — Series E
- Minerva Ventures (https://capitalatlas.ai/funds/minerva-ventures) — Series E
- Sensara India Pvt Ltd — Series E
- Alchemy Capital Management (https://capitalatlas.ai/funds/alchemy-capital-management) — Series E
- Bajaj Holdings & Investment — Series E
- LC Nueva Capital (https://capitalatlas.ai/funds/lc-nueva-capital) — Series E
- Sageone Investment Managers — Series E
- S Four Capital — Series E
- Signet family office — Series E
- Ramrod Advisors LLP — Series E
- Lansdowne Investments Private Limited — Series E
- GMB Entertainment — Series E
- Rupa Family Office — Series E
- Kiran Gems Family Office — Series E
- Sopariwala Exports — Series E
- Kemfin Family Office — Series E
- Cordelia Family Trust — Series E
- Weikfield Family Office — Series E
- Salil Taneja Family Office — Series E
- PKM Capital — Series E
- Veloce Opportunities Fund — Series E