# Purple Millet Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/purple-millet-private

- Industry: Automobiles, Other Vehicles & Parts
- Headquarters: Gurgaon, India
- Website: www.motozite.com
- Total disclosed funding: $0M
- Latest round: Seed (Mar 16, 2022)
- Investors on record: 1

## About

Purple Millet Private Limited is a luxury automobile platform that specializes in the sale and trade of demo, new, and pre-owned luxury vehicles, providing a seamless customer experience in the Indian market.Founded in 2021 and headquartered in Gurgaon, India, Purple Millet Private Limited operates as a platform for luxury automobiles. The company was established by founders Abhinav Verma, Manav Gupta, and Rahul Tiwari. In March 2022, the company successfully raised INR 1.90 million in Seed funding led by We Founder Circle, which has contributed to its growth strategy. The total amount raised to date is INR 1.90 million, leading to a current company valuation of INR 37.994 million.Motozite operates as a comprehensive platform for luxury automobiles, specializing in the sale and trade of demo, new, and pre-owned luxury cars. The company offers an extensive selection of curated vehicles from renowned automotive brands, including Audi, BMW, Mercedes-Benz, Porsche, and Volvo. Customers can explore a range of ownership solutions, such as financing, insurance, and extended warranty options, all designed to enhance the purchasing experience. By facilitating an easy and secure platform for customers, Motozite meets the needs of consumers seeking luxury vehicles while also providing services for those looking to sell or trade in their existing cars. The services are focused primarily in the Indian market, catering to urban customers who value convenience and a premium buying experience.In the most recent fiscal year of 2023, Motozite generated revenue amounting to INR 75,211.2. The company's EBITDA for the same year was negative at INR -13,314.9.Following its recent Seed funding round in March 2022, Purple Millet Private Limited will direct the raised INR 1.90 million towards enhancing customer acquisition and advancing technology development. The aim is to integrate all industry stakeholders under a unified platform, facilitating an enriched experience for end users. With plans for future expansion, the company is focused on broadening its reach within the luxury automotive market in India.

## Funding rounds

- Seed, Mar 16, 2022, $0M — We Founder Circle

## Investors

- We Founder Circle (https://capitalatlas.ai/funds/we-founder-circle) — Seed