# PureSpectrum

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/purespectrum

- Industry: Information Services
- Headquarters: Westlake Village, US
- Website: www.purespectrum.com/
- Total disclosed funding: $17M
- Latest round: Series B (Apr 20, 2021)
- Investors on record: 1

## About

Based in California, US, and founded in 2015 by Michael McCrary, PureSpectrum Inc. operates as a developer of a consumer insights automation platform designed to enhance the industry and the lives of its professionals with technology. Earlier in April 2021, the business expanded to the Asia Pacific region. In January 2026, PureSpectrum Inc. raised an undisclosed amount of venture funding from TA Associates.

PureSpectrum provides an online sample platform that allows researchers to connect with panelists to understand the sentiment and develop insights, to expand reach, manage quotas, prevent fraud, automate data sampling and free up time with a programmatic technology result to online data collection, enabling clients to avail automated technology to enhance quality, the comfort of use and velocity to insights. The firm launched PureScore, an advanced machine learning-driven respondent scoring system designed to block 'low-quality respondents from taking surveys.

The company will use the January 2026 funding to advance its strategic roadmap by developing new products and expanding platform capacity.

## Funding rounds

- Series B, Apr 20, 2021, $17M — Arthur Ventures

## Investors

- Arthur Ventures (https://capitalatlas.ai/funds/arthur-ventures) — Series B