# PurePlay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pureplay

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.pureplay.com
- Total disclosed funding: $15M
- Latest round: Series C (May 6, 2008)
- Investors on record: 1

## About

PurePlay is a specialized service provider focused on domain valuation and brokerage, assisting clients in effectively determining and acquiring domain names to enhance their online presence.PurePlay operates in the domain valuation and brokerage sector, providing tailored services to its clients. The company is headquartered in San Francisco, US. Jason Kellerman is the CEO, leading the company since its inception. In September 2010, PurePlay raised USD 0.4 mn in VENTURE DEBT financing, contributing to its total funding of USD 15.00 mn. PurePlay has completed a total of 3 deals, with the latest deal occurring on September 13, 2010.PurePlay.com primarily offers domain valuation and brokerage services, assisting clients in determining the worth of domain names and facilitating their acquisition. Their core product enables users to receive a customized price estimate for domain names within 24 business hours after submitting a request through an online form. This service is designed to address the needs of businesses and individuals looking to invest in or sell valuable digital assets. PurePlay.com serves a diverse client base that includes entrepreneurs, startups, and established corporations seeking to enhance their online presence through strategic domain investments. The company's services are available in various geographical markets, targeting primarily North America, but are also accessible to international clients.The revenue model of PurePlay.com is centered on transaction-based income derived from domain name sales and valuations. When clients engage with the company for domain appraisal or purchase, they typically initiate the process by submitting an inquiry, which leads to a personalized price quote. The transaction structure is largely B2B, focusing on direct client engagements rather than retails or subscriptions. Revenue is generated through successful domain sales, where clients purchase domain names at agreed-upon prices determined by the valuation service. While specific pricing plans or individual service costs are not disclosed, the company’s flagship offerings revolve around professional domain valuation and brokerage, positioning them as a critical player in the domain market.In September 2010, PurePlay raised USD 0.4 mn in VENTURE DEBT financing to support future initiatives. The company is focused on developing new products aimed at enhancing client service offerings. Plans for expanding into new markets include targeting emerging tech hubs in Asia and Europe by 2025. This expansion is part of their strategy to reach a broader audience and capitalize on growing demand for digital assets.

## Funding rounds

- Series C, May 6, 2008, $15M — Bay Partners

## Investors

- Bay Partners (https://capitalatlas.ai/funds/bay-partners) — Series C