# Purefacts Financial Solutions

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/purefacts-financial-solutions

- Industry: Financial Services
- Headquarters: Toronto, Canada
- Website: www.purefacts.com
- Latest round: Angel (Aug 24, 2020)
- Investors on record: 1

## About

Purefacts Financial Solutions, Inc. delivers Revenue Management solutions tailored for investment firms, enhancing operational efficiency and compliance through innovative technology.Founded in 2010 and headquartered in Toronto, Canada, Purefacts Financial Solutions, Inc. specializes in providing strategic solutions for the wealth management and asset servicing industries. The firm has raised a total of USD 8.678 mn, with its most recent funding round occurring on July 31, 2024. This recapitalization was led by GrowthCurve Capital, which acquired a majority stake from Canadian Business Growth Fund, Round13 Capital, and Scotiabank. The founder's previous entrepreneurial experience remains undisclosed.Purefacts Financial Solutions Inc. specializes in Revenue Management solutions for investment companies, particularly in the wealth management, asset management, and asset servicing sectors. Their core offerings include PureFees, which streamlines the calculation and collection of fees, PureRewards, designed to optimize advisor compensation, and PureInsights, which provides performance intelligence enhanced by artificial intelligence. These products collectively aim to increase revenue, improve operational efficiency, and enhance compliance across various financial services. PureFacts serves a diverse client base that spans geographical markets including Canada, the USA, Europe, and Asia, helping organizations to mitigate risks and capitalize on revenue opportunities through data-driven insights.PureFacts operates on a B2B model, engaging with investment firms to provide subscription-based access to its suite of solutions. The company's transactions are primarily structured around service agreements where clients pay for access to the PureFacts platform, which includes the aforementioned products. The nature of these transactions typically involves ongoing fees that may vary based on the scale of usage and the specific services selected by the client. PureFacts' flagship products, particularly PureFees and PureRewards, are critical to generating revenue by enabling clients to optimize their fee structures and compensation models. Additionally, the firm focuses on delivering customized solutions tailored to the unique needs of each client, thereby fostering long-term partnerships that enhance overall business performance.Following the recapitalization on July 31, 2024, Purefacts Financial Solutions, Inc. plans to accelerate its market efforts and integrate digital transformation and artificial intelligence into its services. This includes developing new products and targeting expansion into additional markets, although specific details on new product launches and geographic targets have not been disclosed. The recent funding will support these initiatives, enabling the company to pursue strategic acquisitions and continue enhancing its innovative offerings.

## Funding rounds

- Angel, Aug 24, 2020 — Round13 Capital

## Investors

- Round13 Capital (https://capitalatlas.ai/funds/round13-capital) — Angel