# Pure Poker Online

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pure-poker-online

- Industry: Software
- Headquarters: Dover, US
- Website: www.purepoker.us/
- Total disclosed funding: $8M
- Latest round: Series A (Jul 15, 2026)
- Investors on record: 6

## About

Pure Poker Inc. is a US-based digital platform for private poker gaming, allowing users to create tables, invite friends, and play securely online.Founded in 2024, Pure Poker Online provides a platform for private poker gaming, enabling users to host games and invite friends. The company is headquartered in Dover, US. Pure Poker Online successfully raised USD 8.00 mn in Seed funding on July 15, 2026, led by Hidden Capital with participation from Goodwater Capital, Ludlow Ventures, MaC Venture Capital, SignalFire, and Z Fellows. This funding round marks the company's first significant investment target, reflecting its potential in the online gaming sector.Pure Inc. specializes in providing a digital platform designed for private poker gaming. The core product allows users to create private tables, invite friends, and engage in real-time poker games from virtually any location. This service enhances social interaction among poker enthusiasts while ensuring a secure environment, as each user account is verified to link to a single real person. The platform addresses common pain points in traditional poker settings, such as safety and organization, by offering tools for session management and payment processing. Pure primarily serves individual poker players looking for a social gaming experience and small groups wishing to play privately. Its services are accessible in multiple geographical markets, including North America, Europe, and select regions in Asia, catering to a growing community of online poker players.Pure Inc.'s revenue model is structured around facilitating private poker games with an emphasis on user verification and secure transactions. The company generates revenue through transaction fees associated with in-game activities, including stakes and payments made between players. A typical business transaction involves users creating private tables and managing their own games, with fees applied to these activities. While specific pricing plans for using the platform are not disclosed, it is understood that the service operates on a subscription basis or through per-game fees, ensuring that players have access to a seamless poker experience. The platform's focus on game integrity and community building further enhances its appeal, creating a robust ecosystem that strengthens user engagement and retention.In July 2026, Pure Poker Online raised USD 8.00 mn in Seed funding, which will be utilized for product development, strengthening the payments infrastructure, and expanding engineering and compliance capabilities. The company aims to enhance its platform by launching new features aimed at improving user experience. Specific target markets for future expansion include greater penetration into Europe and Asia by the end of 2027, aligning with the company's growth strategy to reach a wider audience of online poker enthusiasts.

## Funding rounds

- Series A, Jul 15, 2026, $8M — Ludlow Ventures, Goodwater Capital, SignalFire, MaC Venture Capital, Z Fellows, Hidden Capital

## Investors

- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Series A
- Goodwater Capital (https://capitalatlas.ai/funds/goodwater-capital) — Series A
- SignalFire (https://capitalatlas.ai/funds/signalfire) — Series A
- MaC Venture Capital (https://capitalatlas.ai/funds/mac-venture-capital) — Series A
- Z Fellows (https://capitalatlas.ai/funds/z-fellows) — Series A
- Hidden Capital (https://capitalatlas.ai/funds/hidden-capital) — Series A