# Pure Gym

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pure-gym

- Industry: Travel & Leisure
- Headquarters: Leeds, UK
- Website: www.puregym.com
- Total disclosed funding: $9.4M
- Latest round: Series A (Mar 1, 2010)
- Investors on record: 1

## About

Based in Leeds, UK, and founded in 2009, Pure Gym Limited operates a chain of fitness clubs. The firm was founded by Peter Roberts. Since its inception, the company has made several acquisitions, acquiring LA Fitness in March 2015, LA Fitness International in May 2015, and Fitness World A/S in January 2020. As of 2021, Humphrey Cobbold serves the company as CEO. In May 2013, CCMP Capital Advisors acquired Pure Gym Limited from Magenta Partners and then later sold it to Leonard Green & Partners in November 2013.

The company operates a chain of gym facilities that offer fitness programs and classes as well as various fitness equipment. Magenta Partners offers fitness facilities, personal trainers, non-contractual membership, and fitness classes.

The company plans to float on the stock markets to fund its global expansion.

## Funding rounds

- Series A, Mar 1, 2010, $9.4M — Magenta Partners

## Investors

- Magenta Partners (https://capitalatlas.ai/funds/magenta-partners) — Series A