# Pure Digital Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pure-digital-technologies

- Industry: Electronics
- Headquarters: San Francisco, US
- Website: www.theflip.com
- Total disclosed funding: $40M
- Latest round: Series F (Apr 12, 2007)
- Investors on record: 10

## About

Pure Digital Technologies is a technology company focused on developing innovative digital solutions that enhance user experiences and improve operational efficiency for businesses across various sectors.Pure Digital Technologies, founded in 2001 and headquartered in San Francisco, US, specializes in digital technologies. In March 2009, the company was acquired by Cisco Systems, Inc. for USD 590 mn, marking a pivotal change in its operational strategy. The acquisition allowed Cisco to expand its product offerings and leverage Pure Digital's expertise in digital innovation. The founder's history is not publicly detailed, and there is no mention of other companies being established by the founder.Pure Digital Technologies provides solutions that enhance digital connectivity and operational efficiency. Their offerings include advanced digital communication tools, user engagement platforms, and analytics solutions designed to facilitate seamless integration and improve productivity for businesses in various industries.The company generates revenue through direct sales of its digital solutions, which include software licenses, subscriptions, and support services. This revenue model is supported by ongoing contracts and partnerships with enterprise clients, positioning the company to capitalize on the growing demand for digital transformation.Following its acquisition by Cisco in March 2009, Pure Digital Technologies aims to leverage additional resources to expand its product offerings and enter new markets. The company plans to focus on launching new digital tools and communication solutions for sectors such as healthcare and finance by the end of 2024. The recent funding from Cisco will support these initiatives, facilitating research and development for innovative product launches.

## Funding rounds

- Series F, Apr 12, 2007, $40M — Benchmark, Crescendo Ventures, Focus Ventures, Morgan Stanley Investment Management, Hong Shan, VantagePoint Capital, AllianceBernstein, Steamboat Ventures, Samsung Venture Investment, Heights Capital Management
- Series A, Apr 1, 2002 — Hong Shan

## Investors

- Hong Shan — Series A, Series F
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series F
- Crescendo Ventures (https://capitalatlas.ai/funds/crescendo-ventures) — Series F
- Focus Ventures (https://capitalatlas.ai/funds/focus-ventures) — Series F
- Morgan Stanley Investment Management — Series F
- VantagePoint Capital (https://capitalatlas.ai/funds/vantagepoint-capital) — Series F
- AllianceBernstein (https://capitalatlas.ai/funds/alliancebernstein) — Series F
- Steamboat Ventures (https://capitalatlas.ai/funds/steamboat-ventures) — Series F
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series F
- Heights Capital Management (https://capitalatlas.ai/funds/heights-capital-management) — Series F