# Pure Auto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pure-auto

- Industry: Marketing/Advertising
- Headquarters: Atlanta, US
- Website: www.purecars.com
- Total disclosed funding: $10M
- Latest round: Series B (Dec 18, 2013)
- Investors on record: 2

## About

Pure Auto LLC specializes in automotive digital marketing solutions, providing car dealerships with advanced tools and data-driven strategies to enhance their advertising effectiveness and customer engagement.Pure Auto LLC, founded in 2007 in Atlanta, US, provides digital marketing solutions for car dealerships. The company was recently acquired in May 2019 by Diversis Capital and Stage 1 Ventures from Raycom Media for an undisclosed amount. The founders are Dennis Luursema and Jeremy Anspach, while Aaron Sheeks and Jeremy Anspach serve as the current CEOs. Pure Auto has engaged in 4 total deals since its inception, with the latest funding round being a TRADE SALE that raised USD 125.000 mn, which is the total amount raised by the company.PureCars provides a comprehensive suite of automotive digital marketing and business intelligence solutions designed specifically for car dealerships. Their core offerings include a Customer Data Platform (CDP) that aggregates and cleans customer data, thereby enabling dealerships to create unified customer profiles for targeted marketing efforts. Additionally, they utilize AI-driven technologies, such as RylieAI, to enhance advertising efficiency and streamline operations. The company’s services encompass omni-channel digital advertising, market insights and reporting, as well as strategic consulting to help dealerships optimize their advertising budgets based on real-time data analysis. PureCars serves clients primarily within the automotive sector, including partnerships with major Original Equipment Manufacturers (OEMs) such as Hyundai, Toyota, and Lexus across the United States and Canada.PureCars generates revenue through a multifaceted transaction structure that includes subscription-based models and partnerships with dealerships for their advertising solutions. The company's offerings feature advanced technology solutions, such as their proprietary RylieAI platform and various digital marketing services, which are tailored to meet the specific needs of automotive retailers. Revenue is derived from the implementation of these subscription services, where dealerships pay for access to the Customer Data Platform and related marketing solutions. The pricing structure is designed to accommodate the varying sizes and expertise levels of dealerships, ensuring broad accessibility to their innovative tools and resources. Overall, PureCars is positioned to facilitate significant marketing performance improvements for its clients by leveraging their award-winning technology and extensive industry experience.Following the TRADE SALE in May 2019, Pure Auto LLC plans to expand its product offerings, including enhancements to the RylieAI platform, with anticipated launches set for late 2023. The company is targeting expansion into additional markets, particularly in the Midwest and Northeast regions of the US, projected by mid-2024. The recent funding will be utilized to support these initiatives, particularly in enhancing their technological capabilities and expanding their market reach.

## Funding rounds

- Series B, Dec 18, 2013, $5M — Stage 1 Ventures, Gemini Investors
- Series A, Jan 8, 2013, $5M — Stage 1 Ventures, Gemini Investors

## Investors

- Stage 1 Ventures (https://capitalatlas.ai/funds/stage-1-ventures) — Series A, Series B
- Gemini Investors (https://capitalatlas.ai/funds/gemini-investors) — Series A, Series B