# Puraffinity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/puraffinity

- Industry: Materials
- Headquarters: London, UK
- Website: www.puraffinity.com
- Total disclosed funding: $26M
- Latest round: Series A (Jul 8, 2024)
- Investors on record: 7

## About

Puraffinity Ltd. is a UK-based company focused on advanced technologies for the removal of PFAS contaminants from water, utilizing innovative materials to ensure effective solutions for a range of industries.Founded in 2015 and headquartered in London, UK, Puraffinity Ltd. specializes in PFAS removal technology. The company has received a total of 6 funding rounds and raised GBP 6.73 million in its most recent Series A funding round on July 8, 2024, led by BGF Investment Management. The founders, Gabriella S. and Henrik Hagemann, have a history of developing solutions focused on environmental sustainability. Puraffinity's current company valuation is GBP 46.635 million.Puraffinity specializes in advanced PFAS removal technologies, primarily through its flagship product, Puratech, a family of bespoke adsorbent materials engineered to selectively capture a wide variety of PFAS species. Released to address the escalating global concern around PFAS contamination, Puratech enables effective removal of these hazardous chemicals, achieving removal efficiencies up to seven times higher than traditional petroleum-derived ion exchange resins. The technology is adaptable for various applications, including residential solutions like countertop filters, under-sink systems, pitchers, and faucet-mounted devices, as well as industrial wastewater treatment. Puraffinity serves a diverse clientele across several sectors, including municipal water authorities, hospitality, healthcare, and education, providing reliable solutions for PFAS contamination in different geographical markets such as North America, Europe, and Asia-Pacific.Puraffinity generates revenue through direct sales and partnerships with organizations that integrate its Puratech products into their water treatment systems. The company engages primarily in B2B transactions, collaborating with municipalities, industrial clients, and commercial enterprises to ensure the delivery of clean, safe water. Transactions are structured around tailored agreements that may include one-time purchases or long-term contracts, depending on the client's needs. The pricing models reflect the complexity and scale of the solutions provided, with flagship products like Puratech commanding premium pricing due to their advanced technology and efficacy in PFAS removal. In 2023, the company's EBITDA was reported at GBP -2,505,050.Puraffinity plans to utilize its recent Series A funding of GBP 6.73 million to scale up production of its PFAS-capturing material and expand its global market reach. The company is focused on developing new products to further enhance its offerings in water purification technology. Targeted expansions include increased presence in North America and Asia-Pacific by 2025. Puraffinity aims to meet the growing demand for effective water purification solutions, ensuring its products can serve a broader range of industries and applications.

## Funding rounds

- Series A, Jul 8, 2024, $8.6M — BGF Investment Management
- Series A, Jun 14, 2023, $14M — Acequia Capital, Kindred Capital, Universal Materials Incubator, Octopus Investments, HG Ventures, Verve Ventures
- Seed, Mar 4, 2019, $3.7M — Kindred Capital, Verve Ventures, HG Ventures

## Investors

- Kindred Capital (https://capitalatlas.ai/funds/kindred-capital) — Seed, Series A
- Verve Ventures (https://capitalatlas.ai/funds/verve-ventures) — Seed, Series A
- HG Ventures (https://capitalatlas.ai/funds/hg-ventures) — Seed, Series A
- Acequia Capital (https://capitalatlas.ai/funds/acequia-capital) — Series A
- Universal Materials Incubator (https://capitalatlas.ai/funds/universal-materials-incubator) — Series A
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series A
- BGF Investment Management (https://capitalatlas.ai/funds/bgf-investment-management) — Series A