# Pura Scents

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pura-scents

- Industry: Consumer Products
- Headquarters: Orem, US
- Website: www.trypura.com
- Total disclosed funding: $4.4M
- Latest round: Seed (Feb 21, 2020)
- Investors on record: 4

## About

Based in the US, Pura Scents, Inc. operates as a provider of innovative smart home fragrance solutions aimed at enhancing personal spaces with customizable scent experiences.Pura Scents, Inc. specializes in the design and production of smart home fragrance diffusers. Founded in 2014 in Orem, US, the company has navigated two investment deals, with the most recent in February 2020 where it raised USD 4.40 mn in Seed funding, led by Kickstart Capital and supported by other investors. The founders, Bruno Lima, Juliana Pérez, and Richie S, play active roles in the company, with Bruno Lima serving as the CEO.Pura offers a range of smart home fragrance diffusers and premium fragrances designed to enhance the ambiance of various spaces, including homes and cars. The core products include the Pura 4™, Pura Plus™, Pura Mini™, Pura Car Pro™, and Pura Car™ diffusers. Utilizing app-controlled technology, these devices allow users to customize scent intensity, schedule operating times, and manage fragrance preferences directly from their smartphones. Pura primarily targets households with children and pets, as well as individuals seeking effective fragrance solutions for their vehicles, with products marketed in North America and select international regions.Pura generates revenue through a subscription-based model that enables customers to receive regular shipments of fragrances at discounted rates. Customers can select from various pricing plans, providing a steady stream of recurring revenue. The flagship products, such as the Pura 4™ and its associated fragrances, are sold directly to consumers through the company's website and app, ensuring a direct-to-consumer sales structure. Promotional discounts and referral programs are also offered to enhance customer loyalty.In February 2020, Pura Scents, Inc. raised USD 4.40 mn in Seed funding led by Kickstart Capital. This funding will be utilized to expand its product line offerings and accelerate product development. The company aims to launch new products that cater to evolving market demands and is also looking to explore expansion into new geographic regions, with specific plans to penetrate additional international markets by the end of 2023.

## Funding rounds

- Seed, Feb 21, 2020, $4.4M — Kickstart, Service Provider Capital, Break Trail Ventures, Tamarak Capital
- Seed, Jun 1, 2019 — Tamarak Capital

## Investors

- Tamarak Capital (https://capitalatlas.ai/funds/tamarak-capital) — Seed
- Kickstart (https://capitalatlas.ai/funds/kickstart) — Seed
- Service Provider Capital (https://capitalatlas.ai/funds/service-provider-capital) — Seed
- Break Trail Ventures (https://capitalatlas.ai/funds/break-trail-ventures) — Seed