# PumpUp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pumpup

- Industry: Travel & Leisure
- Headquarters: Toronto, Canada
- Website: www.pumpup.com
- Total disclosed funding: $2.6M
- Latest round: Seed (Jul 23, 2014)
- Investors on record: 5

## About

PumpUp, Inc. is a technology company providing a voice-activated assistant integrated into WhatsApp, aimed at streamlining business operations for solo professionals in various trades.Founded in 2012 in Toronto, Canada, PumpUp, Inc. focuses on enhancing productivity for independent contractors by automating administrative tasks through its voice assistant. The company has undergone strategic pivots to integrate its services into popular messaging platforms. Garrett Gottlieb, one of the founders, leads the company as CEO. In June 2016, PumpUp raised USD 2.40 mn in a Seed funding round, led by General Catalyst Partners and joined by investors such as Azure Capital Partners and Relay Ventures. The total amount raised amounts to USD 2.40 mn across its funding rounds.PumpUp's core product is a voice-activated assistant integrated into WhatsApp, designed for solo professionals in various trades to streamline their business operations directly from their mobile devices. The service allows users to capture job details through quick voice notes, effectively minimizing the administrative burdens that typically follow long workdays. By transcribing and organizing these notes into easily accessible records, PumpUp addresses the chaos that arises from scattered information spread across multiple platforms. This solution caters primarily to professionals in the construction, electrical, and home renovation sectors, enabling them to maintain efficient communication and organization in their operations. Geographically, PumpUp targets markets with a high density of independent contractors and tradespeople, including North America and parts of Europe.PumpUp generates revenue through a subscription-based model, allowing users to access its voice assistant services within WhatsApp. Clients pay a recurring fee for utilizing the platform, which enables them to capture, transcribe, and organize job-related information seamlessly. The pricing structure includes various tiers based on usage, providing flexibility for both small business owners and larger independent contractors. Transactions occur directly between PumpUp and its users, fostering a straightforward client relationship. The service's integration into WhatsApp enhances user adoption and retention by leveraging existing communication habits of its target audience.PumpUp plans to enhance its offerings by developing new features for its voice assistant and expanding its reach into additional geographic markets, particularly focusing on Europe by 2024. The funds raised in the latest funding round will be utilized to support these initiatives, including product development and market expansion efforts. In June 2016, the company secured funding from Social Discovery Ventures to further its growth strategy.

## Funding rounds

- Seed, Jul 23, 2014, $2.4M — General Catalyst Partners, Relay Ventures, Azure Capital Partners, Freycinet Ventures
- Seed, Apr 18, 2014 — Innovation Grade Capital
- Angel, Sep 30, 2013, $0.2M — Relay Ventures

## Investors

- Relay Ventures (https://capitalatlas.ai/funds/relay-ventures) — Angel, Seed
- Innovation Grade Capital (https://capitalatlas.ai/funds/innovation-grade-capital) — Seed
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Azure Capital Partners (https://capitalatlas.ai/funds/azure-capital-partners) — Seed
- Freycinet Ventures (https://capitalatlas.ai/funds/freycinet-ventures) — Seed