# Pulse Global

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pulse-global

- Industry: Software
- Headquarters: Hong Kong SAR - China
- Website: www.pulseid.com
- Total disclosed funding: $3.8M
- Latest round: Series A (Apr 11, 2017)
- Investors on record: 3

## About

Pulse Global Limited is a Hong Kong-based company specializing in AI-driven loyalty management solutions that enhance customer engagement through tailored rewards and personalized experiences.Pulse Global Limited was founded in 2016 in Hong Kong and operates primarily in the loyalty management sector, offering innovative solutions that enhance customer engagement. The company raised USD 3.80 mn in Series A funding in April 2017, led by Investec, with participation from SCB10X and Tuas Capital Partners. Rashindu Croos is the founder, while Alex Topaloski and Hanief Mohamed serve as key executives.Pulse iD specializes in AI-powered loyalty management solutions designed to facilitate hyper-personalized customer engagement through a variety of innovative products and services. The core offerings include a personalization engine that tailors rewards and engagement strategies based on individual customer data, a marketplace that provides access to a global network of rewards partnerships, and flexible integration options that enhance customer experience across platforms. These products are aimed at businesses looking to drive customer loyalty through tailored reward mechanisms such as card-linked offers, gamification strategies, and smart subscription management. The company primarily serves financial institutions, retail brands, and other enterprises in markets such as North America, Europe, and Asia, focusing on optimizing customer relationships and enhancing engagement through data-driven insights.Pulse iD generates revenue through various transactional models, primarily involving partnerships with businesses that utilize their loyalty management systems. This includes subscription-based pricing structures where clients pay for access to the loyalty platform and associated services. For instance, retailers may implement Pulse iD’s rewards programs, allowing them to offer personalized, merchant-funded offers to their customers while benefiting from the data and analytics provided by the platform. The revenue structure also encompasses performance-based incentives tied to customer engagement metrics, meaning clients may pay based on the success of the loyalty initiatives. Flagship products such as the personalization engine and the rewards marketplace play a pivotal role in these transactions, facilitating seamless integration and maximizing customer retention for the businesses that partner with Pulse iD.In April 2017, Pulse Global Limited raised USD 3.80 mn in Series A funding, which will be utilized for enhancing its product offerings and expanding market reach. The company is focused on launching several new features within its loyalty management platform aimed at increasing personalization capabilities by the end of 2023. Additionally, Pulse iD plans to enter new markets in Asia and Europe by mid-2024, targeting retail brands in those regions to broaden its service footprint and drive growth.

## Funding rounds

- Series A, Apr 11, 2017, $3.8M — Investec, Tuas Capital Partners, SCB10X

## Investors

- Investec (https://capitalatlas.ai/funds/investec) — Series A
- Tuas Capital Partners (https://capitalatlas.ai/funds/tuas-capital-partners) — Series A
- SCB10X (https://capitalatlas.ai/funds/scb10x) — Series A