# Pulp Culture

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pulp-culture

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.pulpculture.la
- Total disclosed funding: $7M
- Latest round: Series A (Sep 29, 2022)
- Investors on record: 4

## About

Founded in 2019 by Mark McTavish and Brendan Brazier, and based in California, US, McTavish Brands LLC, doing business as Pulp Culture is a manufacturer of naturally sourced and fermented beverages that serve as a healthy alternative to alcoholic beverages. In September 2022, McTavish Brands LLC raised USD 7 million in Series A funding co-led by The Kale Fund, Vibrant Ventures, and individual investors, with participation from Mud Wtr, Inc. and The FeedRoom, Inc.

Pulp Culture produces fermented juice enriched with superfoods and adaptogens derived from plant-based sources, which contain probiotics, adaptogens, and alcohol. The fermented fluids are naturally alcoholic and serve as performance enhancers for athletes.

The company expects to use the funding in September 2022 to assist in product development and prepare for the introduction of new products in the industry.

## Funding rounds

- Series A, Sep 29, 2022, $7M — The FeedRoom, Inc., Mud Wtr, Inc., Vibrant Ventures, Kale Investment Fund

## Investors

- The FeedRoom, Inc. — Series A
- Mud Wtr, Inc. — Series A
- Vibrant Ventures (https://capitalatlas.ai/funds/vibrant-ventures) — Series A
- Kale Investment Fund (https://capitalatlas.ai/funds/kale-investment-fund) — Series A