# PublishEx Solutions (Private)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/publishex-solutions-private

- Industry: Software
- Headquarters: Karachi, Pakistan
- Website: www.simpaisa.com
- Total disclosed funding: $0.2M
- Latest round: Seed (Feb 16, 2018)
- Investors on record: 1

## About

PublishEx Solutions is a payment technology company focused on providing integrated payment solutions across various sectors, including e-commerce, freelancing, and ride-hailing, facilitating secure and efficient transactions for businesses and consumers alike.Founded in 2016 and headquartered in Karachi, Pakistan, PublishEx Solutions (Private) Limited specializes in payment processing solutions. The company raised PKR 25 million in Seed funding from Sarmayacar in February 2018, marking its first major investment. The founder, Salim Karim, previously established companies in the tech sector, leveraging his expertise to drive PublishEx’s growth.PublishEx Solutions revolves around Simpaisa, which offers comprehensive payment solutions aimed at facilitating seamless transactions in eSports, freelancing, e-commerce, insurance, ride-hailing, and OTT streaming. The company's unified API allows businesses to manage, pay out, and transfer funds in real-time using various payment methods tailored for frontier markets, serving clients like Samsung and Xsolla across Asia, the Middle East, and Africa.Simpaisa generates revenue through transaction fees for its payment processing services. Partnerships are often structured as B2B agreements, where e-commerce platforms utilize Simpaisa's API for payment acceptance and vendor payouts. This model enhances transaction volumes, with recurring fees likely based on transaction value or volume processed, alongside potential revenue from premium features that cater to client needs.Following its Seed funding round on February 16, 2018, which raised PKR 25 million, PublishEx Solutions plans to develop new products catering to market-specific needs. The company is targeting expansion into new geographic regions, with plans to enter additional markets in Asia and Africa by 2025. The recent funding will support these initiatives, particularly in product development and market entry strategies.

## Funding rounds

- Seed, Feb 16, 2018, $0.2M — Sarmayacar

## Investors

- Sarmayacar (https://capitalatlas.ai/funds/sarmayacar) — Seed