# PublicGoods.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/publicgoods-com

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.publicgoods.com
- Total disclosed funding: $3M
- Latest round: Seed (Sep 18, 2018)
- Investors on record: 5

## About

PublicGoods.com is a mission-driven company providing eco-friendly consumer products aimed at promoting sustainable living through an accessible subscription model.PublicGoods.com was founded in 2016 in New York, US, by Michael Ferchak and Morgan Hirsh. The company specializes in eco-friendly consumer goods, catering primarily to eco-conscious consumers across the United States. In its pursuit of sustainability, Public Goods has completed 5 funding deals, with its latest round raising USD 15.00 mn from L Catterton, equating the total amount raised to USD 15.00 mn. Morgan Hirsh currently serves as the CEO.Public Goods specializes in a range of eco-friendly consumer products designed to promote sustainable living. Their core offerings include personal care items, home cleaning products, kitchen essentials, and a selection of food and beverages, all crafted from organic, non-toxic, plant-based, and cruelty-free ingredients. The company aims to address the growing consumer demand for environmentally conscious products that are both effective and aesthetically pleasing. Public Goods’ products are primarily targeted at eco-conscious consumers across the United States, offering a subscription-based model that provides members with a 20% discount on purchases and access to exclusive promotional deals. Additionally, the company has established partnerships with artisans and manufacturers globally to ensure ethical sourcing and production, thus expanding their reach into markets that prioritize sustainable practices.Public Goods operates on a membership-driven revenue model where consumers pay an annual fee for access to discounted pricing on their product offerings. This model fosters a direct-to-consumer approach, allowing the company to maintain a close relationship with its customer base while minimizing reliance on traditional retail channels. Members benefit from reduced pricing on a variety of products, including flagship items like the Mandarin Basil Dish Soap and Liquid Hand Soap, which are popular for their minimalistic design and eco-friendly formulations. Customers place orders through the Public Goods platform, where they can select from a diverse range of products while also enjoying benefits like free shipping on orders over USD 45. The company’s transactional structure emphasizes a seamless shopping experience for consumers who prioritize sustainability and convenience in their purchasing decisions.Public Goods intends to expand its product line with new eco-friendly items scheduled for launch in the next year, targeting increased consumer interest in sustainable alternatives. Additionally, the company plans to enter new markets, focusing on regions in North America, with specific targets set for expansion by the end of 2024. Recent funding from Reform Ventures will be utilized to support these initiatives, enhancing product development and market outreach strategies.

## Funding rounds

- Seed, Sep 18, 2018, $3M — Listen Ventures, Day One Ventures, Yes VC
- Seed, Sep 11, 2017 — Investo, KF Ventures

## Investors

- Investo (https://capitalatlas.ai/funds/investo) — Seed
- KF Ventures (https://capitalatlas.ai/funds/kf-ventures) — Seed
- Listen Ventures (https://capitalatlas.ai/funds/listen-ventures) — Seed
- Day One Ventures (https://capitalatlas.ai/funds/day-one-ventures) — Seed
- Yes VC (https://capitalatlas.ai/funds/yes-vc) — Seed