# PT Sonar Analitika Indonesia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pt-sonar-analitika-indonesia

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.sonarplatform.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Apr 13, 2016)
- Investors on record: 1

## About

PT Sonar Analitika Indonesia specializes in AI-driven media intelligence solutions, offering advanced tools for media monitoring, social listening, and market analysis, empowering clients to enhance their brand performance and communication strategies.Founded in 2013 in Jakarta, Indonesia, PT Sonar Analitika Indonesia provides AI-powered media intelligence services. The company was acquired by Dataxet Pte. Ltd. in July 2020, prompting a shift in its operational strategy. Its founders, Amien Krisna and Mohammad Agustiawan, have a history of entrepreneurship and innovation in the tech industry. The company's total amount raised as of now is USD 150,000 from a Seed funding round, which represents its total fundraising efforts. Its current valuation stands at USD 1.15 mn.PT Sonar Analitika Indonesia offers comprehensive media intelligence solutions powered by AI, focusing on media monitoring, social listening, and market intelligence. Their main product features an integrated platform that consolidates multiple data sources, allowing clients to gain actionable insights for their marketing and communication needs. The company serves various sectors, including consumer goods, finance, telecommunications, and automotive. Their services are particularly prominent in Southeast Asia, with strong operations in Indonesia, Thailand, Malaysia, and Singapore. The DXT360™ platform is a key offering, designed to optimize media intelligence investments for diverse clients.The company operates on a subscription-based revenue model, providing clients with access to its media intelligence platform and associated services. Clients generally engage in annual contracts with different pricing tiers that reflect the scope of data analysis and level of service. Tailored packages include options for social listening, sentiment analysis, and detailed analytics to meet client requirements. This approach fosters partnerships that enhance client satisfaction and retention.PT Sonar Analitika Indonesia is focused on expanding its product offerings and market reach. The acquisition by Dataxet Pte. Ltd. enables the company to explore new product designs and enhancements to its platform. Upcoming initiatives include launching new features designed to better serve clients' media intelligence needs. The company is also targeting expansion into additional Southeast Asian markets, aiming to solidify its presence in regions such as Thailand and Malaysia by 2023. The recent funding of USD 150,000 will be utilized to support these growth initiatives, including product development and market entry strategies.

## Funding rounds

- Seed, Apr 13, 2016, $0.1M — MDI Ventures

## Investors

- MDI Ventures (https://capitalatlas.ai/funds/mdi-ventures) — Seed