# PT. Sociolla Retail Indonesia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pt-sociolla-retail-indonesia

- Industry: Consumer Products
- Headquarters: Jakarta, Indonesia
- Website: www.sociolla.com
- Total disclosed funding: $105M
- Latest round: Series F (May 25, 2021)
- Investors on record: 11

## About

PT. Sociolla Retail Indonesia is a prominent online beauty platform in Indonesia, specializing in an extensive range of skincare, makeup, and personal care products from local and international brands.Founded in 2015 and headquartered in Jakarta, Indonesia, PT. Sociolla Retail Indonesia is an online beauty retailer that offers a range of cosmetics and personal care items. The company has undergone strategic growth, achieving a total of 8 deals, with the most recent funding round occurring on October 11, 2022. Sociolla raised USD 60.00 mn from notable investors including East Ventures, Jungle Ventures, L Catterton, and Temasek Holdings. The founder, John Rasjid, has a background in entrepreneurship but specific details about his prior ventures are not provided.Sociolla operates as a comprehensive online beauty platform in Indonesia, specializing in a wide array of cosmetic products and services. The company’s core offerings encompass an extensive selection of skincare, makeup, and personal care items sourced from both local and international brands. By providing a one-stop shopping experience, Sociolla addresses the diverse beauty needs of its consumer base, which includes both everyday users and beauty enthusiasts seeking quality products. The platform facilitates easy navigation through category-based listings, enabling customers to discover new arrivals and best-selling items seamlessly. Sociolla primarily serves the Indonesian market, catering to customers who value convenience and a diverse range of high-quality beauty products.Sociolla generates revenue through a direct-to-consumer model, where customers purchase products directly via the company’s e-commerce platform. The transaction structure typically involves the sale of individual beauty products, with potential for bundled offerings and promotional deals such as e-gift cards. The pricing strategy encompasses a variety of product price points to accommodate different consumer segments while ensuring competitive positioning within the beauty market. Sociolla's flagship products include popular cosmetics and skincare lines that appeal to the growing demand for beauty solutions in Indonesia’s digital marketplace. By fostering direct consumer relationships and offering a seamless online shopping experience, the company capitalizes on the expanding trend of e-commerce in the beauty industry.In October 2022, PT. Sociolla Retail Indonesia raised USD 60.00 mn in venture funding to further its growth initiatives. The company plans to utilize this funding to launch new beauty product lines and enhance its existing offerings. There are also intentions to expand into new geographic markets across Southeast Asia, aiming for a broader regional presence by 2024. These strategic moves are aimed at capturing a larger share of the increasing demand for beauty products in the digital marketplace.

## Funding rounds

- Series F, May 25, 2021, $27M — L Catterton, Jungle Ventures, East Ventures, Indies Capital Partners
- Series E, Jun 12, 2020, $29M — Temasek Holdings, Jungle Ventures, Pavilion Capital
- Series D, Sep 10, 2019, $35M — Temasek Holdings, SG Growth Capital, Jungle Ventures, Pavilion Capital, East Ventures
- Series C, Oct 5, 2018, $6M — Z Venture Capital, East Ventures, SMDV, iStyle Inc.
- Series B, Jul 6, 2018, $8M — East Ventures, iStyle Inc.
- Series A, Nov 16, 2015 — East Ventures, Venturra Capital
- Seed, Jan 1, 2015 — East Ventures

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed, Series A, Series B, Series C, Series D, Series F
- Venturra Capital (https://capitalatlas.ai/funds/venturra-capital) — Series A
- iStyle Inc. — Series B, Series C
- Z Venture Capital (https://capitalatlas.ai/funds/z-venture-capital) — Series C
- SMDV (https://capitalatlas.ai/funds/smdv) — Series C
- Temasek Holdings — Series D, Series E
- SG Growth Capital (https://capitalatlas.ai/funds/sg-growth-capital) — Series D
- Jungle Ventures (https://capitalatlas.ai/funds/jungle-ventures) — Series D, Series E, Series F
- Pavilion Capital — Series D, Series E
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series F
- Indies Capital Partners (https://capitalatlas.ai/funds/indies-capital-partners) — Series F