# PT. Privy Identitas Digital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pt-privy-identitas-digital

- Industry: Software
- Headquarters: Jakarta, Indonesia
- Website: www.privy.id
- Total disclosed funding: $71M
- Latest round: Series C (Nov 13, 2022)
- Investors on record: 10

## About

PT. Privy Identitas Digital is a technology company specializing in digital identity verification and customer engagement solutions for businesses across various sectors.Founded in 2016 and headquartered in Jakarta, Indonesia, PT. Privy Identitas Digital provides digital identity services to enhance customer interactions. The company has successfully executed 6 deals, with its most recent deal occurring on November 13, 2022, when it raised USD 48.00 mn in Series C funding led by KKR, alongside other investors including Granite Asia, MDI Ventures, and Telkomsel Mitra Inovasi. The company was co-founded by Guritno Saputra, who has an extensive background in technology and entrepreneurship.Privy offers a suite of digital solutions designed to streamline customer engagement processes. Their core product is a comprehensive customer relationship management (CRM) platform that integrates marketing automation, data analytics, and customer support functionalities. This platform enables businesses to manage customer interactions, optimize marketing campaigns, and analyze customer behavior seamlessly, focusing on enhancing customer retention, improving sales efficiency, and providing actionable insights. Privy serves a diverse client base, including small to medium-sized enterprises (SMEs) and startups in North America and Southeast Asia, addressing the growing demand for effective digital tools in customer relationship management.Privy’s revenue model is based on subscription services, where clients pay for access to the CRM platform on a tiered pricing structure based on their selected features and services. This facilitates regular income through monthly or annual contracts, ensuring a steady cash flow. Businesses subscribe to various packages that grant access to features such as advanced analytics, marketing automation tools, and personalized customer support. Additionally, partnerships with retailers and wholesalers are formed to enhance service offerings, diversifying the company's revenue stream.Following its latest funding round on November 13, 2022, where PT. Privy Identitas Digital raised USD 48.00 mn in Series C funding, the company plans to strengthen its position in Indonesia, develop new products, and accelerate digital transformation initiatives. The funding will support the launch of upcoming products designed to address evolving customer needs and expand its reach in new geographic markets within Southeast Asia by 2024.

## Funding rounds

- Series C, Nov 13, 2022, $48M — KKR, Granite Asia, Singtel Innov8, MDI Ventures, Telkomsel Mitra Inovasi
- Series B, Oct 26, 2021, $18M — Granite Asia, Endeavor Catalyst, Gunung Sewu Group, Mandiri Capital Indonesia, MDI Ventures, Telkomsel Mitra Inovasi, PT Buana Sejahtera Multidana
- Series A, Sep 26, 2019, $2M — MDI Ventures
- Series A, Mar 29, 2018, $3M — Mahanusa Capital, Gunung Sewu Group, Mandiri Capital Indonesia, MDI Ventures

## Investors

- Mahanusa Capital (https://capitalatlas.ai/funds/mahanusa-capital) — Series A
- Gunung Sewu Group — Series A, Series B
- Mandiri Capital Indonesia (https://capitalatlas.ai/funds/mandiri-capital-indonesia) — Series A, Series B
- MDI Ventures (https://capitalatlas.ai/funds/mdi-ventures) — Series A, Series B, Series C
- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series B, Series C
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series B
- Telkomsel Mitra Inovasi (https://capitalatlas.ai/funds/telkomsel-mitra-inovasi) — Series B, Series C
- PT Buana Sejahtera Multidana — Series B
- KKR (https://capitalatlas.ai/funds/kkr) — Series C
- Singtel Innov8 (https://capitalatlas.ai/funds/singtel-innov8) — Series C