# PT. Kedaisayur Indonesia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pt-kedaisayur-indonesia

- Industry: Food
- Headquarters: Jakarta, Indonesia
- Website: www.kedaisayur.com
- Total disclosed funding: $5.3M
- Latest round: Series A (Jul 22, 2022)
- Investors on record: 5

## About

PT. Kedaisayur Indonesia is a transformative agri-tech company focused on enhancing Indonesia's fresh produce supply chain through innovative platforms like KedaiSayur and KedaiMart.Founded in 2018 and headquartered in Jakarta, Indonesia, PT. Kedaisayur Indonesia operates in the agricultural technology sector. The company has pivoted its business strategy to focus on a digital ecosystem that connects farmers directly with consumers. Adrian Hernanto serves as the CEO. The company has successfully raised USD 4.00 mn through a Seed funding round, led by East Ventures, with participation from PT. Perkasa Multi Persada, SMDV, and Triputra Group as key investors. This funding round was the latest in a total of 3 deals since its inception, with the most recent deal occurring on July 22, 2022.Kedai Pangan Sejahtera operates two main platforms: KedaiSayur and KedaiMart. KedaiSayur connects farmers directly to consumers, streamlining the farm-to-table process and reducing food waste. KedaiMart is a digital marketplace for agricultural products and everyday essentials, serving both individual customers and businesses like supermarkets and restaurants. The company supports over 400 farmers and 600 B2B partners, aiming to address the challenges of a fragmented agricultural industry in Indonesia.Kedai Pangan Sejahtera generates revenue from direct-to-consumer sales and B2B partnerships through its platforms. The revenue model includes transactions for fresh produce and essentials via KedaiMart and partner retailers, providing farmers a direct sales channel. The company has approximately 80,000 active users and employs competitive pricing strategies to attract a broad customer base, supporting both individual and B2B transactions.In July 2022, PT. Kedaisayur Indonesia raised USD 4.00 mn in Seed funding, intended to expedite growth and develop a robust supply chain for farmers. The funding will be utilized to enhance product offerings and leverage technology for improved customer experiences. Future plans include introducing new products and expanding into additional regions within Indonesia and potentially beyond, although specific new market targets and launch dates have yet to be announced.

## Funding rounds

- Series A, Jul 22, 2022 — Kejora Capital, Triputra Group
- Seed, Aug 23, 2019, $4M — East Ventures, SMDV, Triputra Group, PT. Perkasa Multi Persada
- Seed, May 27, 2019, $1.3M — East Ventures

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed
- SMDV (https://capitalatlas.ai/funds/smdv) — Seed
- Triputra Group — Seed, Series A
- PT. Perkasa Multi Persada — Seed
- Kejora Capital (https://capitalatlas.ai/funds/kejora-capital) — Series A