# PT Gudang Ada Globalindo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pt-gudang-ada-globalindo

- Industry: Internet
- Headquarters: Tangerang, Indonesia
- Website: www.gudangada.com/
- Total disclosed funding: $134M
- Latest round: Series B (Jul 28, 2021)
- Investors on record: 7

## About

Based in Tangerang, Indonesia, and founded in 2018, PT Gudang Ada Globalindo operates a B2B marketplace platform for fast-moving consumer goods (FMCG) by connecting principals, distributors, retailers, and other kinds of traders through online transactions. The company was founded by Stevensang and is backed by investors including Sequoia Capital India, Alpha JWC Ventures, and Wavemaker Partners with Asia Partners, and Falcon Edge which co-led the Series B funding round in July 2021. Food products company Sido Muncul, seasoning maker Sasa,  British multinational consumer goods group Reckitt Benckiser and other manufacturers and distributors were already included in the platform.

GudangAda helps SMEs by optimizing inventory turnover to increase working capital for businesses on the platform. It also provides market research and data for products and gives retailers a large selection of goods. The platform also allows small retail stores that sell a large selection of items, but don’t have the buying volume to order directly from distributors, to purchase inventory at competitive costs through the multiple suppliers connected to the platform.

GudangAda plans to partner with banks that will provide working capital for SMEs, enabling them to apply for loans using their data on the platform. It also plans to expand its product categories, which now include fast-moving consumer goods, pharmaceuticals, packaging, homeware, and stationery, and develop AI-based tools that can provide personalized recommendations for merchant customers.

## Funding rounds

- Series B, Jul 28, 2021, $100M — Hong Shan, Wavemaker Partners, Alpha Wave Global, Alpha JWC Ventures, Asia Partners
- Series A, May 5, 2020, $21M — Hong Shan, Wavemaker Partners, Alpha JWC Ventures, PT. Ajwcs Sinergi Dua
- Seed, Nov 19, 2019, $13M — Hong Shan, Wavemaker Partners, Pavilion Capital, Alpha JWC Ventures, PT. Ajwcs Sinergi Dua

## Investors

- Hong Shan — Seed, Series A, Series B
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed, Series A, Series B
- Pavilion Capital — Seed
- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Seed, Series A, Series B
- PT. Ajwcs Sinergi Dua — Seed, Series A
- Alpha Wave Global (https://capitalatlas.ai/funds/alpha-wave-global) — Series B
- Asia Partners (https://capitalatlas.ai/funds/asia-partners) — Series B