# PT Esensi Solusi Buana

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pt-esensi-solusi-buana

- Industry: Software
- Headquarters: Tangerang, Indonesia
- Website: www.esb.id
- Total disclosed funding: $40M
- Latest round: Series B (Aug 29, 2022)
- Investors on record: 7

## About

PT Esensi Solusi Buana is an Indonesian technology company specializing in online cashier applications and integrated Point of Sale (POS) systems tailored for the restaurant and café industry.PT Esensi Solusi Buana, founded in 2015 in Tangerang, Indonesia, develops technology solutions for the food and beverage sector. The company has raised a total of USD 28.9 mn, with the latest funding round being a Series B completed on August 29, 2022, co-led by Northstar Group and Alpha JWC Ventures, alongside AC Ventures, BEENEXT, and Vulcan Capital. The founders of the company include Dwi Prawira, Eka Prasetya, and Setiadi Moeljadi, with Gunawan Woen currently serving as CEO.ESB specializes in providing a comprehensive online cashier application and integrated Point of Sale (POS) system tailored for the restaurant and café industry. Their core offerings include a robust ERP platform that delivers accurate financial reports and accounting capabilities, inventory management, pricing calculations, and integration with food delivery services like GrabFood and GoFood. The system is designed to streamline operational processes for culinary businesses, facilitating real-time sales tracking, fraud prevention, and data analytics for sales trends and menu performance. The software allows clients, primarily small and medium-sized enterprises (SMEs) in the food and beverage sector, to manage their operations efficiently from any location. The company serves a diverse customer base across Indonesia, focusing on urban centers where the demand for integrated business solutions is high.ESB generates revenue through a structured business model that encompasses subscription-based services and partnerships with merchants in the food and beverage sector. Clients utilize the company's flagship POS software, which is designed to optimize order management, inventory control, and financial reporting. Transactions are typically conducted through monthly or annual subscription plans, allowing businesses to access the software and its features without significant upfront costs. Additionally, ESB may engage in direct collaborations with restaurant chains and franchises, offering tailored solutions that fit their operational needs. The value proposition of ESB's services is underscored by the potential for clients to reduce operational costs and enhance sales efficiency, thereby supporting sustainable revenue growth for both ESB and its partners.Following the USD 28.9 mn raised in Series B funding in August 2022, PT Esensi Solusi Buana plans to expand its service offerings to include payment solutions, working capital loan disbursement, accounting features, delivery channel management, supply chain management, and human resource management features. The company aims to leverage this funding to enhance its product portfolio and accelerate growth efforts in new markets across Southeast Asia, targeting expansion by 2024.

## Funding rounds

- Series B, Aug 29, 2022, $29M — Northstar Group, Vulcan, Alpha JWC Ventures, BEENEXT, AC Ventures
- Series A, Oct 12, 2021, $7.6M — Vulcan, Alpha JWC Ventures, BEENEXT, Skystar Capital, AC Ventures
- Series A, Mar 15, 2021, $3M — BEENEXT, Skystar Capital, Selera Kapital, AC Ventures
- Seed, May 5, 2020 — AC Ventures

## Investors

- AC Ventures — Seed, Series A, Series B
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Series A, Series B
- Skystar Capital (https://capitalatlas.ai/funds/skystar-capital) — Series A
- Selera Kapital — Series A
- Vulcan (https://capitalatlas.ai/funds/vulcan) — Series A, Series B
- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Series A, Series B
- Northstar Group (https://capitalatlas.ai/funds/northstar-group) — Series B