# PT. Dachin Etech Global

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pt-dachin-etech-global

- Industry: Retail
- Headquarters: Bekasi, Indonesia
- Website: www.dachineg.com/
- Latest round: Seed (Jun 25, 2024)
- Investors on record: 1

## About

Based in Bekasi, Indonesia, and founded in 2019, PT. Dachin Etech Global, aka Dachin, operates as a data-driven direct-to-consumer (DTC) brand creator targeting Southeast Asian consumers. Alon Zhu is the founder of the company. In June 2024, Dachin raised funding from Northstar Ventures. The company also has a presence in Singapore.

The company provides a data collection and analytics engine that processes and analyzes data from various customer touchpoints. Dachin manages brands across three categories: lifestyle (Ecentio, Freemir, AONEZ, COOGER), consumer electronics (ECLE, INBEX, Mobeo), and beauty (HerBaay). This ecosystem includes distribution and fulfilment capabilities, ensuring prompt delivery, and leveraging post-sale data to gain customer insights. In addition, the firm’s expertise in performance marketing drives customer acquisition and engagement.

## Funding rounds

- Seed, Jun 25, 2024 — Northstar Ventures

## Investors

- Northstar Ventures (https://capitalatlas.ai/funds/northstar-ventures) — Seed