# PT Bobobox Mitra Indonesia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pt-bobobox-mitra-indonesia

- Industry: Travel & Leisure
- Headquarters: Indonesia
- Website: www.bobobox.co.id
- Total disclosed funding: $24M
- Latest round: Series B (Sep 13, 2023)
- Investors on record: 12

## About

PT Bobobox Mitra Indonesia is an innovative hospitality company offering high-tech accommodation solutions, including capsule hotels and co-living spaces designed for comfort and modern living.Founded in 2018 in Indonesia, PT Bobobox Mitra Indonesia provides innovative accommodation solutions. The company was established by Agung Yudhistira, Ahmad Qois, and Antonius Bong, with Indra Gunawan serving as CEO. As of May 27, 2024, the company raised a total of USD 4.45 mn through its Series C funding round, marking its fifth deal in the investment landscape.Bobobox specializes in innovative accommodation solutions, primarily through its offerings of Bobopod, Bobocabin, and Boboliving. The core product, Bobopod, is a high-tech capsule hotel designed to provide a comfortable sleeping experience with customizable features such as mood lighting and digital room controls accessed via the B-Pad app. Bobocabin offers a unique glamping experience, merging nature with modern amenities, allowing guests to enjoy scenic views and outdoor activities while benefiting from smart technology integrations. Boboliving caters to those seeking a co-living experience, emphasizing community and shared amenities like kitchens and communal areas. Collectively, these offerings cater to a diverse client base, including urban travelers, nature enthusiasts, and remote workers, and are available in various prominent cities across Indonesia, including Jakarta, Bandung, and Bali.Bobobox generates revenue through direct-to-consumer transactions involving the booking of its capsule hotels, cabins, and co-living spaces. Customers can reserve accommodations through the company's mobile application, which streamlines the check-in process and enhances the user experience. Pricing structures are tailored to the type of accommodation selected, with specific rates available for different locations and unique offerings, such as special rates for airport workers and airline crew. The firm maintains a competitive edge by frequently offering promotional packages and discounts to attract a wider audience, thereby enhancing the user experience while driving occupancy rates across its various properties. The structured revenue model reflects direct bookings from individual consumers, with a focus on maximizing occupancy and guest satisfaction through innovative technology and targeted marketing strategies.PT Bobobox Mitra Indonesia plans to leverage its recent funding from the Series C round to enhance its product offerings and expand into new markets. The company is currently designing additional innovative accommodation types to be launched throughout 2024. Plans are also in place for geographic expansion into other Southeast Asian markets, with a target to establish a presence in Malaysia and Singapore by 2025.

## Funding rounds

- Series B, Sep 13, 2023, $8.3M — PT Elang Mahkota Teknologi Tbk, Kakao Investment, Alpha JWC Ventures, Analog Capital, PT. Ajwcs Sinergi Dua
- Series A, Jun 12, 2020, $4M — Kakao Investment, Mallorca Investments
- Series A, Mar 18, 2020, $7.5M — Hong Shan, Kakao Investment, Alpha JWC Ventures, Analog Capital, PT. Ajwcs Sinergi Dua, Celestial Ally Limited
- Seed, Aug 29, 2019, $3.6M — Alpha JWC Ventures, Genesia Ventures, EverHaus, Agaeti Venture Capital, Surge

## Investors

- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Seed, Series A, Series B
- Genesia Ventures (https://capitalatlas.ai/funds/genesia-ventures) — Seed
- EverHaus (https://capitalatlas.ai/funds/everhaus) — Seed
- Agaeti Venture Capital (https://capitalatlas.ai/funds/agaeti-venture-capital) — Seed
- Surge (https://capitalatlas.ai/funds/surge) — Seed
- Hong Shan — Series A
- Kakao Investment (https://capitalatlas.ai/funds/kakao-investment) — Series A, Series B
- Analog Capital — Series A, Series B
- PT. Ajwcs Sinergi Dua — Series A, Series B
- Celestial Ally Limited — Series A
- Mallorca Investments — Series A
- PT Elang Mahkota Teknologi Tbk — Series B