# Psytechnics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/psytechnics

- Industry: Marketing/Advertising
- Headquarters: Ipswich, UK
- Website: www.psytechnics.com
- Total disclosed funding: $12M
- Latest round: Series C (May 26, 2004)
- Investors on record: 5

## About

Psytechnics specializes in delivering advanced solutions for performance management and analytics in digital environments, enhancing user experience by leveraging cutting-edge technologies.Psytechnics is a firm based in Ipswich, UK, that focuses on performance management and analytics in digital environments. The company was acquired by NetScout Systems in 2011, though financial terms were not disclosed. The founder's background and any prior ventures are currently not available. The company's funding history includes a Series C round that raised USD 11.60 mn, led by Gimv, with participation from investors such as 3i and BT Group plc. This funding round marked the total amount raised by the company as USD 11.60 mn, reflecting its investment target status.Psytechnics provides a suite of solutions designed for performance management and analytics, enabling organizations to optimize user experiences in complex digital environments. Their offerings include tools that facilitate enhanced visibility and insights into user interactions and system performance, catering to enterprises and service providers across various industries.In the most recent fiscal year 2024, Psytechnics reported a revenue of USD 3,096,122 and an EBITDA of USD 262,518. Their revenue generation predominantly arises from subscription-based models and direct business transactions, focusing on establishing long-term partnerships with clients.Looking ahead, Psytechnics aims to enhance its product offerings and explore new market opportunities. The recent funding will support the development of new solutions tailored for emerging digital needs. The company plans to expand into markets in North America and Asia-Pacific by the end of 2025, aiming to leverage its advanced analytics capabilities to gain market traction. The acquisition by NetScout Systems is expected to facilitate this growth by providing additional resources and market access.

## Funding rounds

- Series C, May 26, 2004, $12M — 3i, Gimv, New Venture Partners, Daiwa Corporate Investment, BT Group plc

## Investors

- 3i (https://capitalatlas.ai/funds/3i) — Series C
- Gimv (https://capitalatlas.ai/funds/gimv) — Series C
- New Venture Partners (https://capitalatlas.ai/funds/new-venture-partners) — Series C
- Daiwa Corporate Investment (https://capitalatlas.ai/funds/daiwa-corporate-investment) — Series C
- BT Group plc — Series C