# Psykhe

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/psykhe

- Industry: Consumer Services
- Headquarters: UK
- Website: www.psykhefashion.com
- Total disclosed funding: $2.2M
- Latest round: Seed (Sep 24, 2020)
- Investors on record: 3

## About

Psykhe Ltd is a UK-based company specializing in AI-driven personalization platforms that enhance online fashion retail experiences through real-time product recommendations and tailored merchandising solutions.Founded in 2019, Psykhe Ltd develops innovative solutions for the fashion retail industry, focusing on personalized shopping experiences. The company is led by Anabel Maldonado, who has a background in launching technology-driven initiatives. Psykhe Ltd has successfully completed 2 funding deals, with the most recent being a Seed round in September 2020, raising GBP 1.7 million from investors including Madaluxe, Felix Capital, and Susa Ventures.PSYKHE AI provides a psychographic-powered personalization platform tailored for fashion retailers. The service enhances online shopping by deploying an AI-driven merchandising system that curates product displays in real-time based on user preferences, updating every 10 seconds. With a focus on North American and European markets, PSYKHE AI caters to both multibrand retailers and niche fashion brands, facilitating a personalized shopping experience at scale.PSYKHE AI generates revenue through partnerships with fashion retailers via a subscription-based model. Clients pay recurring fees based on inventory size or transaction volume facilitated through the platform. Their core service delivers personalized recommendations, improving customer engagement and driving higher conversion rates and average basket values for retailers.Following the Seed funding round completed on September 24, 2020, Psykhe Ltd plans to invest in developing new product features aimed at enhancing user engagement in the upcoming year. Additionally, the company is focusing on expanding into new markets, specifically targeting Asia and Australia by 2023. The recent funding will be utilized to enhance product development and support these geographical expansion efforts.

## Funding rounds

- Seed, Sep 24, 2020, $2.2M — Susa Ventures, Felix Capital, Madaluxe

## Investors

- Susa Ventures (https://capitalatlas.ai/funds/susa-ventures) — Seed
- Felix Capital (https://capitalatlas.ai/funds/felix-capital) — Seed
- Madaluxe — Seed