# Pry Financials

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pry-financials

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.pry.co
- Total disclosed funding: $4.2M
- Latest round: Seed (Aug 23, 2021)
- Investors on record: 7

## About

Founded in 2019 and based in California, Pry Financials develops innovative financial planning and analysis software tailored for startups and growing companies, enhancing their financial management capabilities.Pry Financials specializes in providing financial planning and analysis software for startups. The company was founded in 2019 and is headquartered in San Francisco, California, US. In April 2022, Pry was acquired by Brex Inc. for USD 90 mn, having previously raised a total of USD 4.2 mn through multiple funding rounds, including an ADD-ON round. The firm has completed 4 deals to date. Notable investors include Brex Inc., Global Founders Capital, and Y Combinator.Pry Financials specializes in financial planning and analysis software designed primarily for startups and growing companies. Their core product offerings include financial modeling, reporting, and forecasting tools, enabling users to create transparent financial projections and streamline financial planning. The software features a hiring plan for tracking team growth, scenario planning for comparing financial situations, and KPI dashboards for visualizing financial health. Pry serves founders, CEOs, and financial teams across various stages of business development, including pre-seed, seed, and post-Series A companies, primarily in North America and Europe.Pry Financials operates on a subscription-based revenue model with pricing plans starting at USD 50 per month. The company provides access to its main products—financial projections, hiring plans, and KPI dashboards—through these subscription tiers, allowing clients to manage their financial data effectively. Revenue is generated through business-to-business transactions, with clients benefiting from a comprehensive suite of services that enhance their financial planning capabilities, thus ensuring accurate tracking of revenue and costs as their businesses grow.Looking ahead, Pry Financials plans to expand its product offerings and geographic reach. Recent funding from the ADD-ON round will be utilized to develop new features and enhance existing products. The company aims to enter additional markets in North America and Europe by the end of 2023, leveraging the resources acquired from its acquisition by Brex Inc. to bolster its growth strategy.

## Funding rounds

- Seed, Aug 23, 2021, $4.2M — Y Combinator, Global Founders Capital, Liquid 2 Ventures, Pioneer Fund, Nomo Ventures, Hyphen Capital
- Seed, Mar 22, 2021 — Y Combinator, Lombardstreet Ventures

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Lombardstreet Ventures (https://capitalatlas.ai/funds/lombardstreet-ventures) — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed
- Pioneer Fund (https://capitalatlas.ai/funds/pioneer-fund) — Seed
- Nomo Ventures (https://capitalatlas.ai/funds/nomo-ventures) — Seed
- Hyphen Capital (https://capitalatlas.ai/funds/hyphen-capital) — Seed