# Proximity Insight

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/proximity-insight

- Industry: Software
- Headquarters: London, UK
- Website: www.proximityinsight.com
- Total disclosed funding: $8.2M
- Latest round: Series B (Feb 10, 2022)
- Investors on record: 1

## About

Based in London, UK, and founded in 2014 by its CEO Cathy McCabe and co-founder Matt Lacey, Proximity Insight Limited operates as a retail software as a service-based platform that personalizes customer base experience through live chat, video chat, and virtual consultations. In March 2022, Proximity Insight Limited raised USD GBP 5.5 million in series A funding led by new investor Gresham House, with participation from other unspecified investors. As of May 2022, the company's customer base includes more than 20 brands across 25 countries in North America, Europe, and Asia.

Proximity Insight Limited provides an end-to-end connected retail solution application that runs on any device allowing brands to equip their teams with tools to be able to serve customers wherever they are and however they want to shop. It helps to know their customers through their profile, displaying their preferences, trends, and purchase history. In addition, the company's platform integrates tasks, customer journey reminders, appointments, queues, customer conversations, inventory, and fulfillment systems to show product catalogue and stock availability. The company's client base includes Selfridges, John Lewis, David Jones, Rodd & Gunn, Orlebar Brown, and Lafayette 148. 

The company will use the funding to expand in North America and its sale and marketing team, as well as to develop its SaaS product.

## Funding rounds

- Series B, Feb 10, 2022, $8.2M — Gresham House

## Investors

- Gresham House (https://capitalatlas.ai/funds/gresham-house) — Series B