# Proximic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/proximic

- Industry: Marketing/Advertising
- Headquarters: Palo Alto, US
- Website: www.proximic.com
- Total disclosed funding: $10M
- Latest round: Series C (Dec 8, 2010)
- Investors on record: 2

## About

Proximic, a subsidiary of Comscore, delivers privacy-centric audience engagement solutions focusing on advanced contextual intelligence for advertisers and media sellers to optimize advertising strategies without relying on user identifiers.Founded in 2006, Proximic is based in Palo Alto, US, and specializes in providing contextual intelligence solutions for the advertising industry. In May 2015, Proximic was acquired by comScore, Inc. The company has executed a total of 5 deals and raised USD 4.40 mn in its latest funding round, Series C, led by Wellington Partners, with participation from HV Capital.Proximic by Comscore specializes in privacy-centric audience engagement solutions, with a primary focus on advanced contextual intelligence. Their core offerings enable advertisers and media sellers to optimize their advertising strategies without relying on user identifiers, thereby addressing growing concerns around user privacy. The platform facilitates targeted advertising through sophisticated algorithms that analyze contextual factors, enabling precise audience segmentation and curation of advertising inventory. Key end users include advertisers seeking to enhance campaign performance and publishers aiming to maximize audience monetization. Proximic’s products are primarily marketed in North American and European markets, where the advertising industry is increasingly adapting to stringent privacy regulations and demanding more effective advertising methodologies.Proximic generates its revenue through B2B transactions involving partnerships and service agreements with advertisers and media sellers. Clients typically engage with Proximic through subscription-based models or bespoke contracts that outline the specific services utilized, such as contextual targeting and audience segmentation. The pricing structure aligns with the level of service and scale of campaigns, ensuring clients receive tailored solutions based on their advertising needs. Proximic’s flagship offerings revolve around its predictive audience solutions and contextual intelligence tools, designed to drive engagement and enhance advertising effectiveness.Following its acquisition by comScore, Inc. in May 2015, Proximic aims to leverage this partnership to expand into new markets. The company is focused on developing new products that enhance its contextual intelligence capabilities. Proximic's strategy includes targeting the European and North American markets for further expansion, utilizing the insights and resources from its parent company. The recent funding raised will support these initiatives by allowing Proximic to invest in product development and market penetration efforts.

## Funding rounds

- Series C, Dec 8, 2010, $4.4M — Wellington Partners, HV Capital
- Series B, May 1, 2008 — Wellington Partners
- Series A, Jan 1, 2007, $4M — Wellington Partners, HV Capital
- Series A, May 5, 2006, $2.1M — Wellington Partners

## Investors

- Wellington Partners (https://capitalatlas.ai/funds/wellington-partners) — Series A, Series B, Series C
- HV Capital (https://capitalatlas.ai/funds/hv-capital) — Series A, Series C