# Provenir

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/provenir

- Industry: Food
- Headquarters: Melbourne, Australia
- Website: www.provenir.com.au
- Total disclosed funding: $0.8M
- Latest round: Seed (Jun 29, 2018)
- Investors on record: 3

## About

Provenir is an online butcher that specializes in ethically sourced, 100% grass-fed beef, emphasizing high animal welfare and sustainable farming practices through direct delivery from local farmers to consumers.Founded in 2017, Provenir operates as an online butcher delivering fresh, ethically sourced meat. The company has not undergone any known pivots or structural changes. It is headquartered in Melbourne, Australia. The founders include Chris Balazs, Jayne Newgreen, Lawrence Smith, and Merissa Martinez, with Chris Balazs serving as CEO. Provenir has successfully completed 2 deals, with the most recent funding round occurring on May 12, 2022, which raised AUD 3.02 million from investors including Tattarang and Apical Services Pty Ltd, bringing the total amount raised to AUD 3.02 million and the current company valuation to AUD 17.52 million.Provenir specializes in ethically sourced, 100% grass-fed beef, offering a range of products that emphasize high animal welfare and sustainable farming practices. The company operates as an online butcher, delivering fresh meats directly from local independent farmers to consumers' doorsteps, ensuring traceability from paddock to plate. Their core product offerings include various cuts of beef, meat packs designed for families and couples, and specialty items for specific dietary needs, such as carnivore diet packs. Provenir serves a diverse customer base, including health-conscious families, busy couples, and food enthusiasts across Australia and select international markets. The focus on humane, low-stress on-farm processing is central to their business model, positioning them uniquely in the ethical meat sector.Provenir generates revenue through direct-to-consumer sales of its meat products, primarily via their online platform. Customers can purchase individual cuts or opt for curated meat packs tailored to specific dietary preferences, which may include regular subscriptions for consistent deliveries. The company offers compelling pricing structures based on product types, with meat packs priced to provide value for families and individuals seeking quality grass-fed options. Partnerships with local farmers enhance the supply chain, allowing Provenir to maintain quality and sustainability while addressing growing consumer demand for ethically sourced meat. This business model emphasizes transparency and high standards, fostering trust and loyalty among its clientele.Provenir aims to leverage its recent AUD 3.02 million funding round from May 2022 to innovate and expand its product offerings. Plans include the introduction of new meat packs designed for specific dietary preferences and an expansion into international markets by targeting select Asian markets within the next 18 months. The funding will be allocated towards enhancing operational capabilities and marketing efforts to support these initiatives.

## Funding rounds

- Seed, Jun 29, 2018, $0.8M — Artesian, Australco Super Investments Pty Ltd, Capital Accretion Pty Ltd

## Investors

- Artesian (https://capitalatlas.ai/funds/artesian) — Seed
- Australco Super Investments Pty Ltd — Seed
- Capital Accretion Pty Ltd — Seed