# Proven

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/proven

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.provenskincare.com
- Latest round: Seed (Mar 15, 2018)
- Investors on record: 1

## About

Based in San Francisco, US, and founded in 2017, Life Spectacular, Inc. doing business as Proven, is a personalized skincare company. Ming S. Zhao (CEO) and Amy Zaoshi Yuan are the co-founders of the company. The company has a database with information on more than 20,000 ingredients and 100,000 possible hyper-personalized product combinations as of September 2021.

Proven is an online diagnostics platform that employs artificial intelligence technologies to imitate a dermatologist's evaluation in under three minutes. It develops tailored skincare solutions based on more than 47 aspects of a person's skin, genetics, lifestyle, and environment. Personalized systems, cleansers, day moisturizers, and night creams are among the company's products.

The company has plans to go public through a mini-IPO. It also plans to expand into new markets, employ traditional offline marketing, expand to more fulfillment centers and introduce new products like personalized supplements, baby care, and body care.

## Funding rounds

- Seed, Mar 15, 2018 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed