# Provarity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/provarity

- Industry: Software
- Headquarters: Pleasanton, US
- Website: www.provarity.com
- Total disclosed funding: $7M
- Latest round: Seed (Dec 4, 2024)
- Investors on record: 4

## About

Founded in 2018 and based in California, US, Provarity, Inc. operates as a software company that provides solutions to streamline presales processes and manage technical evaluations. In December 2024, Provarity, Inc. raised USD 7 million in seed funding led by investor Cheyenne Partners, with participation from other investors Crosslink Capital, Illuminate Ventures, and Rembrandt Venture Partners. The firm as of December 2024, is led by its CEO, Chris Cabrera.

Provarity is a provider of an AI-powered presales platform that optimizes the performance of sales engineers (SEs) in the enterprise sales ecosystem. The company streamlines the presales process, delivering real-time data and actionable insights to improve sales cycles and drive revenue growth. Provarity's technology equips SEs—often referred to as the pit crew of sales teams—with tools to enhance their efficiency, accelerate sales, and secure more wins. Additionally, its platform integrates with popular CRM systems and provides visibility into key presales functions. This enables organizations to optimize their sales engineering efforts and improve performance across sectors such as technology and enterprise services.

The company plans to utilize the December 2024 funding to broaden its reach in the B2B sales sector, increase its customer base, and enhance support services.

## Funding rounds

- Seed, Dec 4, 2024, $7M — Crosslink Capital, Rembrandt Venture Partners, Illuminate Ventures, Cheyenne Ventures

## Investors

- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Seed
- Rembrandt Venture Partners (https://capitalatlas.ai/funds/rembrandt-venture-partners) — Seed
- Illuminate Ventures (https://capitalatlas.ai/funds/illuminate-ventures) — Seed
- Cheyenne Ventures (https://capitalatlas.ai/funds/cheyenne-ventures) — Seed